EP 184 - How to Sell Effectively without Being Salesy with Aleasha Bahr

Positioning to Profit

On this episode of Positioning to Profit, host Patty Dominguez interviews Aleasha Bahr, a natural salesperson, about effective sales strategies and determining client fit. Aleasha acknowledges the concerns and fears surrounding spending money and emphasizes the importance of addressing these concerns in an open conversation with prospects. They discuss framing the decision-making process in a way that empowers prospects to evaluate their options and understand their alternative plans. Aleasha believes in telling prospects when they are not a good fit for a product or service, as this builds trust, leads to return customers and referrals, and prevents time and energy drain. They compare the process of determining a fit to dating, emphasizing the need for specific questions and a deep diagnostic process. Aleasha also shares the importance of checking questions, form applications, and pre-framing conversations to filter out non-serious prospects and avoid wasted time. They discuss the importance of having a structure for sales conversations and focusing on how the solution solves the client's issue rather than giving advice. Aleasha also criticizes inauthentic marketing strategies and praises a hope-based approach. They believe in knowing the challenges but focusing on positive aspects and empathizing with negative experiences. The episode ends with Aleasha expressing excitement for the listener to have a positive experience with someone who supports them. Tune in to this episode of Positioning to Profit for valuable insights on sales strategies and client fit.