EP 185 - Facebook Group Growth Tips with Kay McKenzie

Positioning to Profit

On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Kay McKenzie, the CEO and founder of Novus Copia and the creator of a thriving Facebook group with 25,000 women entrepreneurs. The episode kicks off with a discussion about the benefits of creating a Facebook group, emphasizing the importance of commitment and active promotion to attract and engage members. They delve into how being part of a community can establish the group admin as an industry expert and enhance credibility. Despite some questioning the effectiveness of Facebook groups for lead generation, Patty shares her success story with her own women in alignment group that has generated $40,000 in revenue. Kay takes the opportunity to debunk the notion that Facebook groups have lost their popularity. As they dive deeper into the topic, Patty offers three valuable tips for optimizing Facebook profiles and groups to boost engagement and generate leads. She also highlights the success of her "done for you" service, where she handles community management and strategy, guaranteeing a minimum of 100 leads and filling the sales calendar with appointments. However, she emphasizes the importance of the group host's active involvement in nurturing and converting leads. The episode concludes with a heartfelt message from Patty, expressing gratitude to the listeners and encouraging them to leave ratings and reviews. Join Patty Dominguez on the Positioning to Profit podcast as she dives into the world of Facebook groups with guest Kay McKenzie, exploring the power of these communities, sharing insights, and providing valuable tips for maximizing lead generation and business success. Don't miss out on this informative and engaging episode!