How to Manage a Big Positioning Change

Positioning with April Dunford

I get asked a lot by people about today’s topic on how to manage a positioning change within an organization. It applies to big and small companies and even those going through acquisitions.

In today’s episode, I cover:

• The times when your positioning might change
• How to figure out the frequency of assessing your positioning
• The complexities of changing your positioning after an acquisition
• How to test your new sales pitch after you change your positioning
• And more

I also want to mention my new book, Sales Pitch, is out!

If you’d like to learn more or order a copy, you can go to https://www.aprildunford.com/books

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If You Want To Skip Ahead:

(00:00) I launched my book and today’s topic

(01:25) What happens when your positioning changes and specific examples

(07:40) The unplanned reasons for why your positioning might change and how to check it

(12:02) If you need to change your positioning, what you should do

(15:10) How to be careful testing your new sales pitch

(17:19) Why acquisitions require more work

(24:51) The funniest thing I learned from going through 6 acquisitions

(26:45) A few updates from me

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

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Production and marketing by https://penname.co/