Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
How To Think About Competition
Manage episode 380967007 series 3489684
Today, I will talk about how to address your competition, which is commonly mismanaged. Once again, you’ll see it all comes back to positioning and differentiated value. I’ll share with you:
- Why it’s almost always a bad idea to name the competition when you’re the market leader
- Real-life examples of companies naming their competitors
- The benefit you gain from naming and positioning your competitors when you’re small
- How to combat lies and negativity from your competitors
Thanks for listening!
—
If You Want To Skip Ahead:
(00:21) How my book launch went
(01:47) Addressing competition by putting them into buckets
(03:43) Why market leaders should never mention the competition
(05:03) Slack’s letter to Microsoft that named them as a competitor
(09:16) DocuSign's ad mentioning Dropbox
(10:36) Why you might build a custom landing page based on a search query
(11:24) The benefit of naming the competition if you’re small
(13:08) Positioning your competitors
(16:57) Combating negative positioning from competitors
(21:41) Closing thoughts
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
—
Referenced:
Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021
Slack’s “Dear, Microsoft” letter: https://slack.com/blog/news/dear-microsoft
—
Production and marketing by https://penname.co/
38 tập
Manage episode 380967007 series 3489684
Today, I will talk about how to address your competition, which is commonly mismanaged. Once again, you’ll see it all comes back to positioning and differentiated value. I’ll share with you:
- Why it’s almost always a bad idea to name the competition when you’re the market leader
- Real-life examples of companies naming their competitors
- The benefit you gain from naming and positioning your competitors when you’re small
- How to combat lies and negativity from your competitors
Thanks for listening!
—
If You Want To Skip Ahead:
(00:21) How my book launch went
(01:47) Addressing competition by putting them into buckets
(03:43) Why market leaders should never mention the competition
(05:03) Slack’s letter to Microsoft that named them as a competitor
(09:16) DocuSign's ad mentioning Dropbox
(10:36) Why you might build a custom landing page based on a search query
(11:24) The benefit of naming the competition if you’re small
(13:08) Positioning your competitors
(16:57) Combating negative positioning from competitors
(21:41) Closing thoughts
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
—
Referenced:
Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021
Slack’s “Dear, Microsoft” letter: https://slack.com/blog/news/dear-microsoft
—
Production and marketing by https://penname.co/
38 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.