Making decapitated swan floats and other Fame Producing Products. A walk with Mr. MSCHF, the white hat troll behind many of the internet famous memes

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Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Gabe Whaley and Henrik Werdelin wonder New York’s streets and creating mischief while discussing the need for a soul in marketing as we lean in further to the decentralized nature of commerce and content landscape.

Gabe Whaley is the guy who has created a lot of the internet memes you know with his sensational storytelling, attention and fame machine MSCHF. Learn more about swans with no heads and how to make products sell in an ever wilder internet world. You can read more from him here @Gabriel_Whaley and here https://mschf.xyz/

Produced by: Henrik Werdelin
Henrik: @werdelin and hellohenrik.com
Prehype: prehype.com