2023 Mid-Year Review: How to Know When to Restructure Your Pricing EP 44

Profitable Web Designer with Shannon Mattern

Welcome to Episode 44 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.

I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.

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This week I’m digging into my mid-year results and the data that led me to restructure my pricing.

In this episode I’m breaking down:

• The difference between an expense vs. hybrid vs. investment mindset, and how your mindset affects the type of client you attract.
• The transformation from a hybrid mindset to an investment mindset that our students achieved by investing in a coaching program like the Web Designer Academy.
• How my decision to charge investment-minded pricing made the hybrid mindset clients I was actually trying to help say no.
• How I used the data from the last three and a half years to drive my decision to restructure our pricing for the Web Designer Academy.

My top 3 lessons from the first half of 2023:

• You’ll never be done doing the mindset work. It take practice to cultivate and maintain the mindset that will help you create the results you want… but things WILL happen that will knock you off your game, and that’s normal and it’s okay.
• Don’t keep trying to find all the answers and make all the decisions on your own! Be open to support, encouragement and advice. You can’t always see the problems in your business or the opportunities like other people can.
• You will have tough times in business if you plan to be in business for any length of time. Nothing has gone wrong… it’s how you build resilience during these tough times that determines results going forward.

PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.