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EP#02 Alexandra Tachalova on relationship-based link building
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Manage episode 358801886 series 3455693
Nội dung được cung cấp bởi Growth Gorilla. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Growth Gorilla hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Main Takeaways
- Backlinks are not the number one ranking factor but they are still important for improving organic traffic and business growth.
- Meaningful links that can move the needle are hard to build and often require outsourcing.
- Domain rating or authority is just a vanity metric and not a reliable metric for link building.
- Choosing the wrong page to build a link is a basic mistake that happens due to carelessness or lack of awareness.
- Page and domain relevancy are crucial in link building to avoid creating a wrong backlink profile.
- Measuring return on investment for clients is a challenging question. They are shifting towards being results-oriented and trying to grow organic traffic for clients.
- In the B2B decision-making process, there are a lot of touches, making it difficult to attribute results to specific actions.
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