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EP#03 Kristin Tynski on Creating Valuable Content, Leveraging AI for Promotion, and Winning with Data Journalism
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Manage episode 359361763 series 3455693
Nội dung được cung cấp bởi Growth Gorilla. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Growth Gorilla hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Main Takeaways
- Content promotion is about matching interesting content with the audience and channels. Content creators need to consider distribution channels and audiences from the beginning of content creation.
- Unique value in content creation is important, and there will be a demand for unique, valuable content. It's the beginning of the end for content that is a rehashing of existing information without adding anything new.
- AI can help in finding the right audience, journalists, and media outlets for content promotion. It can also supplement existing PR tools to improve the understanding of potential audiences.
- How generative AI can help in content creation.
- Data availability benefits brands by allowing them to create content with new information and insights, which can be found using AI and large language models.
- The agencies capable of executing more data journalism-style content are more likely to win.
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