EP#04 Tim Soulo on Content Updates, Uniqueness, and Repurposing for Maximum Reach

Promote, Or Die! The Content Promotion Podcast by Growth Gorilla

Main Takeaways

• Invest in content promotion based on the value and importance of the content to your business. There is no one-size-fits-all approach to content creation and businesses should consider their budget, expertise, and competition.
• Don't shy away from competitive keywords as attempting to rank for them will help you learn and improve over time.
• Utilizing social media platforms and influencers can be effective in promoting your content. Repurposing content in different formats can help maximize its reach and impact.
• Updating old articles is an important and effective way to improve traffic to your content, often resulting in an uplift of traffic. Content upgrades allow you to do more with your existing content and is a nice 80/20 kind of activity that strikes a balance between content creation and promotion.
• When you have a large collection of articles, it is impossible to keep track of them all and identify opportunities for improvement, so delegating the task to writers themselves can be a more efficient way to handle it.
• When reposting an article on a platform like Reddit or Twitter, it's not about the visitors to your website, it's about getting the right ideas in people's heads. It's not content promotion, it's idea promotion.
• You need to adapt your article to fit the platform and what kind of content resonates there. When repurposing content as videos on YouTube, adapt your script to be well received when read or talked on camera. Repurpose content back and forth between blog articles and YouTube videos to be efficient.
• AI like GPT-3 has its place in content creation, but connecting with people is still valuable.