Collapsing the Funnel: How to Engage and Convert Customers with Speed and Scale

Revenue Boost: A Marketing Podcast

In this episode, we’re excited to welcome Vivian Chang, a direct-to-consumer expert who recently led the DTC function at Clorox, overseeing brands like Burt’s Bees and Brita.
Vivian shares her insights on transforming legacy CPG brands to connect with modern consumers through innovative DTC strategies, subscriptions, and digital marketing. She dives into the importance of collapsing the marketing funnel, using consumer insights, and leveraging omnichannel approaches to stay ahead of the competition.
If you’re looking to drive business growth and adapt to the fast-paced world of e-commerce, you won’t want to miss this conversation! Tune in for actionable strategies to elevate your brand and connect with customers in new, meaningful ways.

🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀

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Read Revenue Boost: A Marketing Podcast transcripts.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.