The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode

Rockstar CMO FM

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment.

Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar and shares a cocktail to end the week and Robert wonders if it is time to stop doing something to spend time thinking about new strategies in the face of AI.

Enjoy!

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The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Robert’s firm: The Content Advisory

// Robert’s book website: Content Marketing Strategy

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all show notes: Rockstar CMO FM

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// Boogie On Reggae Woman by Stevie Wonder - on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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