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353: Setting Up An Email Series To Market Your Practice
Manage episode 396092889 series 2843278
Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more!
Our Featured Guest
Avivit Fisher
Avivit Fisher is the founder and owner of REdD Strategy and a marketing and business coach for therapists in private practice. Her work with therapists helps them attract their ideal clients through branding, digital marketing, and advertising. We will discuss what an email sequence is, why many clinicians aren’t creating it, and how you can repurpose existing content in your email sequence. We will cover why this tool makes sense in many ways and can be helpful to get more clients in the door.
You’ll Learn:
- What an email sequence is
- How an email sequence welcomes someone to your email list and draws them into your circle
- Why more clinicians aren’t taking advantage of an email sequence
- Why your email list is a better way to build your audience–as opposed to social media platforms
- How to pick a topic for an email sequence and strategically offer a lead magnet
- Why an email sequence should be useful to your subscribers and keep their interests in mind
- Avivit’s example of her email welcome sequence
- Details about ideal email sequences for solo and group practitioners
- How to handle the fear of unsubscribers
- The top mistake therapists make in using an email sequence
Resources:
Struggling with documentation and progress notes? Well, meet Upheal, a new AI-powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in
person, Upheal captures your sessions and creates pre-drafted progress notes and insights that you can simply review and edit. And, it even creates treatment plans with SMART goals included!
Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.
Interested in becoming part of our affiliate program? Learn more at
https://sellingthecouch.com/jointhehealthcasters
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
Mentioned in this episode:
Need Community Support? Join the Mastermind
If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.
Thrizer
Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients! First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator. Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible. Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill Uploads feature if you'd like to instead offer your clients a resource to manage their own superbills. They manage all claims end-to-end so you or your clients don't need to deal with any of the insurance stress. Please visit the Thrizer link below and enter the promo code “STC” and receive waived fees for your first $2500 in charges.
300 tập
Manage episode 396092889 series 2843278
Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more!
Our Featured Guest
Avivit Fisher
Avivit Fisher is the founder and owner of REdD Strategy and a marketing and business coach for therapists in private practice. Her work with therapists helps them attract their ideal clients through branding, digital marketing, and advertising. We will discuss what an email sequence is, why many clinicians aren’t creating it, and how you can repurpose existing content in your email sequence. We will cover why this tool makes sense in many ways and can be helpful to get more clients in the door.
You’ll Learn:
- What an email sequence is
- How an email sequence welcomes someone to your email list and draws them into your circle
- Why more clinicians aren’t taking advantage of an email sequence
- Why your email list is a better way to build your audience–as opposed to social media platforms
- How to pick a topic for an email sequence and strategically offer a lead magnet
- Why an email sequence should be useful to your subscribers and keep their interests in mind
- Avivit’s example of her email welcome sequence
- Details about ideal email sequences for solo and group practitioners
- How to handle the fear of unsubscribers
- The top mistake therapists make in using an email sequence
Resources:
Struggling with documentation and progress notes? Well, meet Upheal, a new AI-powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in
person, Upheal captures your sessions and creates pre-drafted progress notes and insights that you can simply review and edit. And, it even creates treatment plans with SMART goals included!
Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.
Interested in becoming part of our affiliate program? Learn more at
https://sellingthecouch.com/jointhehealthcasters
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
Mentioned in this episode:
Need Community Support? Join the Mastermind
If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.
Thrizer
Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients! First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator. Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible. Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill Uploads feature if you'd like to instead offer your clients a resource to manage their own superbills. They manage all claims end-to-end so you or your clients don't need to deal with any of the insurance stress. Please visit the Thrizer link below and enter the promo code “STC” and receive waived fees for your first $2500 in charges.
300 tập
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