160 - Bruce Inosencio – The Four Words that Drove His Record-Setting Verdict

Trial Lawyer Nation

“Statistics suck. Stories stick.”

For Bruce Inosencio, this motto proved a north star guiding his case against a Michigan nursing home. With host Michael Cowen, Bruce acknowledges the challenge he faced: How to prove that the facility owed damages when the patient was an elderly, sick woman?

To do so, he and his legal team connected with the jurors so they’d be invested in the story of the 87-year-old woman’s life. He combatted the defense argument that an elderly woman’s life was somehow less valuable. The statistics of her experience at the facility mattered, but the stories that Bruce told drove the verdict. They awarded $6 million to her surviving daughters, a record in Michigan. Tune in to hear Bruce explain why the story, not statistics, won the day.

Featured Guest

Name: Bruce A. Inosencio, Jr.

About: Bruce Inosencio represents clients in truck crash cases, nursing home abuse and neglect, business disputes, and construction claims. A lifelong resident of Jackson, Michigan, he established his own law firm in 2000 after having worked as an associate attorney for four years at another local firm.

In 2009, he and Kristina Fisk formed Inosencio & Fisk, PLLC. They have offices in Cheboygan, Michigan; Austin, Texas; and Naples, Florida.

Company: Inosencio & Fisk, PLLC

Connect: LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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