Ep 21 How AI Can Boost Email & SMS Conversions

The E-commerce Revolution Podcast

AI is all around us. It allows us to order products, open the doors in our homes and so much more. Why not use it in email and SMS marketing efforts?

In the 21st episode of The E-commerce Revolution Live Video Podcast, we'll be speaking to Sharif Dhanani. He is the Co-founder and CEO of Apteo, an A.I.-powered platform, which helps e-commerce businesses drive sales through personalized marketing campaigns and in-store experiences.

Shanif will be breaking down how AI can help boost email and SMS conversions and ultimately grow your sales. This is sure to be a cutting-edge discussion!

Topics include: 00:00 - Intro 12:50 - What is AI? 13:40 - What Apteo does 15:10 - How does AI help build relationships? 15:25 - Why retention important? 16:05 - Nameless brands, why tell a story? 19:00 - How is AI playing a role in the future? 21:05 - Collecting data 24:30 - What are Apteo customers making in revenue? 25:05 - Predictive analytics in Apteo 26:35 - What is machine learning? 31:10 - How to integrate Apteo with Klaviyo 32:45 - How does Apteo interact with Klaviyo? How Apteo create segments 35:30 - How to leverage Apteo data in Klaviyo 39:00 - Apteo and SMS 48:20 - One piece of advice for ecommerce entrepreneurs

Resources Mentioned: SKU Agency: https://www.skuagency.com/ Klaviyo: https://www.klaviyo.com/ Apteo: https://www.apteo.co/

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