Stephen Steers: The Power of Storytelling in Sales

The Sales Machine

Ever wondered how weaving a compelling story can revolutionize your sales game? Join me as I sit down with Stephen Steers, a master of story selling, to uncover the secrets behind effective storytelling in sales. Stephen shares his personal journey and how he discovered the power of weaving compelling stories into the sales process.

In this episode, we dive into the essentials of curiosity, problem-solving, and the impact of storytelling on sales success. Stephen reveals his framework for story selling, the challenges he’s tackled with various companies and startups, and the results achieved through his unique approach. We also explore the qualities that set exceptional salespeople apart and discuss strategies for evaluating and enhancing sales performance.

Whether you're looking to refine your sales techniques or integrate storytelling into your approach, Stephen’s insights offer practical advice and inspiration. Don’t miss this chance to learn from one of the leading experts in story-driven sales.

Episode Highlights

“Sales isn't taught in schools. Most people never learn how to be confident, how to be out in the world, and how to make a way for themselves.” - John Rankins

“Are you where you want to go? Let's start there. If you are not where you want to go, or not yet where you want to go, we need to look at the choices that you made to get there.” - Stephen Steers

“Key to building a proper sales culture: The standard is the standard.” - John Rankins

“Do you have the right ICP? Do you have the right messaging that you're putting out to that ICP? Are you doing enough touches to get in front of this group? And then we got to go back to what it is you believe about your business.” - Stephen Steers

Chapters

(07:38) - The Power of Storytelling in Sales

(16:00) - Challenges and Results in Working with Startups

(32:12) - Building a Sales Culture

(40:23) - Looking Forward and Embracing Change

(47:38) - AI as a Tool for Sales

👉 Get FREE copy to Stephen's book at stephensteers.com/superpowerbook

Connect with Stephen Steers

Website: https://www.stephensteers.com/

X: https://x.com/stephensteers_?lang=en

Instagram: https://www.instagram.com/stephensteers_/?hl=en

LinkedIn: https://www.linkedin.com/in/stephen-steers

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram: https://www.instagram.com/thesalesmachine_official/

LinkedIn: https://www.linkedin.com/company/thesalesmachineofficial/

YouTube: https://www.youtube.com/@JohnRankinsOfficial