70: From Idea to Profit: How to Launch Successful Products

The HaltingWinter Podcast

If you’re considering starting a small business, today's podcast covers the first step you should take in order to have a viable business that can cash flow and grow but even if you've been in business for more than a decade, this is also the first step you should take when considering creating and launching a new product or service to your portfolio. In the last episode, we asked if our current products were profitable. Now we need to ask, “is our product line or services missing anything that would help us solve our customer’s problems and help our business grow?”

This month, we're doing a 12-part podcast series on the 12 steps needed to launch, grow, and scale your business so whether you've been in business for a decade and are trying to reach the next level of growth or you're just starting the process of thinking through how to launch a successful small business, this is the podcast series to help you build the right foundation and frameworks to take your business higher and farther than ever before.

Today, on The HaltingWinter Podcast we're taking the second step which is discovering if our product line needs more products in order to serve our customers well. Seth Winterhalter will take you through some of the key aspects of the Product Brief Worksheet created by Donald Miller and the team at Business Made Simple which will help you discover if your product ideas are actually needed and if so, will help you launch them with confidence and a much higher success rate.

If you need help growing your business, check out our Small Business Flight School launching in May 2023: https://bit.ly/SBFlightSchool