93. Marketing Yourself as a Coach vs. Marketing Yourself as a Therapist

Latina CEO Identity

Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach.

This week, I’m giving you a sneak peek into how I guide my clients through this marketing process. You definitely can’t use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as therapy and your clients need to know this.

In this week’s episode, I help you differentiate how to market your services in these two separate identities, your coaching identity and your therapist identity. That way you know exactly how to attract ideal clients in your offers.

Listen to the full episode to hear the key differentiators in marketing yourself as a coach vs marketing yourself as a therapist. Ready? Let’s get into today's episode!

Topics covered in Marketing Yourself as a Coach vs Marketing Yourself as a Therapist:

• The difference between marketing as a therapist and marketing as a coach

• Why you should be vulnerable while marketing to your target audience

• What kinds of keywords you should be using to market your coaching services

• How to establish your brand identity to include your coaching services

• How to attract clients you really want to work with

Connect with Liz Fernandez:

• Website: https://thelizfernandez.com/

• Instagram: @lifewithhliz

• Therapist to Coach Collective Waitlist

• Apply for 1:1: private coaching

• From Therapist to Coach Weekly Email Series

Resources from this episode:

• Therapist to Coach Collective Waitlist

• Apply for 1:1: private coaching