29. A Conversation about Sponsorship & Sales Skills with Dakota Dawn Johnson

Cowgirls Over Coffee

Today I have Dakota Dawn Johnson sharing all things sales and sponsorships with us. Her definition of the art of selling, “serving others and solving problems” lays the groundwork for this episode. Dakota is the host of the podcast Cowgirl Confessions, works in sales for Ariat, and owns a feeder calf operation with her husband. She has thirty years of experience in sales and sponsorships so she’s sharing her proven strategies for building partnerships. From evaluating your own sales skills and building trust to providing solutions and retaining sponsorships, Dakota shows how putting work into the front end of the process makes it easy for them to say yes! Don’t miss her guide to sponsorships in the link below.

Resources & Links:

• The Kick Start Guide to Securing {& Retaining} Sponsorships by Dakota Dawn Johnson
• Learn more about Cowgirls Over Coffee Membership Community
• Join the Cowgirls Over Coffee Membership Community waitlist

Connect with Dakota Dawn Johnson

• Follow on Instagram @dakotadawnjohnson and @cowgirlconfessionspodcast
• Visit her website
• Get her guide: The Kick Start Guide to Securing {& Retaining} Sponsorships by Dakota Dawn Johnson

Connect with Thea and the community:

• Follow on Instagram @thea.does.the.things and @cowgirlsovercoffee
• Follow on Facebook @cowgirlsovercoffee

Make sure to hit subscribe/follow so you never miss a convo!