Why-Obsessed: Unleashing Brand Potential With M Agency

Matters of Creative

Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 12 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100 Women, a community organization that fundraises for local nonprofits.

Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded STARTplanner LLC, which she grew to seven figures in sales within two years.

Matt Hirsch is the Director of Digital Marketing at M Agency, where he oversees the company’s digital strategy. With experience in digital innovation at the intersection of people, technology, and brands, Matt has helped business leaders in small companies, startups, and Fortune 100s scale and transform.

In this episode…

What distinguishes the marketing industry’s leading agencies? These companies must develop a personal brand story, much like a company positioning itself in front of its target audience. Innovative strategies that align with an agency’s purpose and influence its clients can be the determining factor between success and failure.

As the visionary trio behind M Agency, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch take a unique approach to branding, web development, and marketing by analyzing their clients’ missions and cementing the company’s core values. With a team of both visionaries and integrators, M Agency stands out in a competitive market by prioritizing growth, discipline, and collaboration. Bobbie, Jenny, and Matt maintain that your core values should influence your creative and marketing strategies and encompass everything from company culture to client relationships.

Join Bobbie Bailey, Jenny Ridenour, and Matt Hirsch in this episode of Matters of Creative as Chad Franzen of Rise25 interviews them about the components of M Agency’s success. Together, they talk about the company’s culture creation process, core values, and growth.