Voicemail Magic: Turning Missed Calls into Opportunities

The Business Development Podcast

In Episode 157 of the Business Development Podcast, host Kelly Kennedy explores the crucial skill of leaving effective voicemails. He provides actionable tips on how to convey confidence, enthusiasm, and clarity while keeping messages short and sweet, ideally under 30 seconds. Highlighting that 80% of sales calls go to voicemail, Kelly emphasizes the importance of voicemails as a 'superpower' in business development, encouraging consistency and kindness to gradually build trust and interest with potential clients. He outlines a structured approach for crafting voicemails, including repeating the caller's name and contact information twice and maintaining a friendly tone throughout.

Kelly also shares his personal experiences of how persistent, positive voicemails have led to successful business relationships and meetings. He stresses that the primary goal of any interaction in business development, including voicemails, is to generate enough interest to secure a meeting. By playing the long game with consistent and positive outreach, business development professionals can significantly increase their chances of success. This episode serves as a comprehensive guide for leveraging voicemails to stand out and achieve business growth.

Key Takeaways:

1. Effective voicemails are crucial, with 80% of sales calls going to voicemail.

2. Keep voicemails short, ideally between 15 to 30 seconds.

3. Maintain a confident, enthusiastic tone to engage recipients.

4. Always repeat your name, company, and phone number twice in the voicemail.

5. Aim to leave a voicemail, treating it as a valuable touchpoint.

6. Consistency in leaving voicemails weekly can greatly improve success rates.

7. Voicemails should build enough interest to secure a meeting.

8. Practicing and refining your voicemail pitch leads to better outcomes.

9. Approach each call with a positive mindset, as each one builds trust.

10. Voicemail is a vital tool in humanizing your outreach in an increasingly digital world.