The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
The Future of Brands, Creativity, & Technology: A Conversation with Ogilvy China CEO, Chris Reitermann
MP3•Trang chủ episode
Manage episode 361928023 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
We recently had the opportunity to speak with Chris Reitermann, the Co-Chief Executive of Ogilvy Asia and CEO of Greater China, about the role of AI in the advertising business in China. With an impressive 28-year career at Ogilvy, Chris has been instrumental in the successful rise of advertising in China. Ogilvy China is one of the country's largest and most respected agencies, and it was awarded Integrated Marketing Agency of the Year by Campaign Asia in 2022. So, what does Chris have to say about the future of AI in branding in China?
1. Are we at another crossroads with the rise of AI? How will AI impact the business of advertising in China? Are agencies still relevant?
2. Will AI fully automate the advertising process? What will be the human role in the creative process?
3. Once far ahead, is China behind the AI curve now?
4. The agency's role has fundamentally not changed, despite the mediums and tools that have changed.
5. Where will China evolve post-Covid, and how has this changed the country's optimism?
6. Where does work/life balance fit into post-Covid agency culture?
7. Is an agency a place for a new recruit, or should they join the brand side?
8. How does Ogilvy balance experts and integration under a single office network?
9. Good growth is just around the corner for both agencies and brands in China
10. Local clients vs. global client needs are different - it's the local clients that want brand building
11. What are the biggest challenges for Chinese brands going global?
12. What's the importance of technology for agency services in China?
13. What's your favorite David Ogilvy quote?
14. Hey, are you still in China? Is China a regional hub?
15. A/B Test: Creatvity, Shanghai, MidJourney & KFC
Chris Reitermann on LinkedIn: https://www.linkedin.com/in/chrisreitermann/
About Ogilvy China: https://www.ogilvy.com/cn/eng#work
Ogilvy China on LinkedIn: https://www.linkedin.com/company/ogilvychina/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. Are we at another crossroads with the rise of AI? How will AI impact the business of advertising in China? Are agencies still relevant?
2. Will AI fully automate the advertising process? What will be the human role in the creative process?
3. Once far ahead, is China behind the AI curve now?
4. The agency's role has fundamentally not changed, despite the mediums and tools that have changed.
5. Where will China evolve post-Covid, and how has this changed the country's optimism?
6. Where does work/life balance fit into post-Covid agency culture?
7. Is an agency a place for a new recruit, or should they join the brand side?
8. How does Ogilvy balance experts and integration under a single office network?
9. Good growth is just around the corner for both agencies and brands in China
10. Local clients vs. global client needs are different - it's the local clients that want brand building
11. What are the biggest challenges for Chinese brands going global?
12. What's the importance of technology for agency services in China?
13. What's your favorite David Ogilvy quote?
14. Hey, are you still in China? Is China a regional hub?
15. A/B Test: Creatvity, Shanghai, MidJourney & KFC
Chris Reitermann on LinkedIn: https://www.linkedin.com/in/chrisreitermann/
About Ogilvy China: https://www.ogilvy.com/cn/eng#work
Ogilvy China on LinkedIn: https://www.linkedin.com/company/ogilvychina/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 tập
The Future of Brands, Creativity, & Technology: A Conversation with Ogilvy China CEO, Chris Reitermann
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Trang chủ episode
Manage episode 361928023 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
We recently had the opportunity to speak with Chris Reitermann, the Co-Chief Executive of Ogilvy Asia and CEO of Greater China, about the role of AI in the advertising business in China. With an impressive 28-year career at Ogilvy, Chris has been instrumental in the successful rise of advertising in China. Ogilvy China is one of the country's largest and most respected agencies, and it was awarded Integrated Marketing Agency of the Year by Campaign Asia in 2022. So, what does Chris have to say about the future of AI in branding in China?
1. Are we at another crossroads with the rise of AI? How will AI impact the business of advertising in China? Are agencies still relevant?
2. Will AI fully automate the advertising process? What will be the human role in the creative process?
3. Once far ahead, is China behind the AI curve now?
4. The agency's role has fundamentally not changed, despite the mediums and tools that have changed.
5. Where will China evolve post-Covid, and how has this changed the country's optimism?
6. Where does work/life balance fit into post-Covid agency culture?
7. Is an agency a place for a new recruit, or should they join the brand side?
8. How does Ogilvy balance experts and integration under a single office network?
9. Good growth is just around the corner for both agencies and brands in China
10. Local clients vs. global client needs are different - it's the local clients that want brand building
11. What are the biggest challenges for Chinese brands going global?
12. What's the importance of technology for agency services in China?
13. What's your favorite David Ogilvy quote?
14. Hey, are you still in China? Is China a regional hub?
15. A/B Test: Creatvity, Shanghai, MidJourney & KFC
Chris Reitermann on LinkedIn: https://www.linkedin.com/in/chrisreitermann/
About Ogilvy China: https://www.ogilvy.com/cn/eng#work
Ogilvy China on LinkedIn: https://www.linkedin.com/company/ogilvychina/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. Are we at another crossroads with the rise of AI? How will AI impact the business of advertising in China? Are agencies still relevant?
2. Will AI fully automate the advertising process? What will be the human role in the creative process?
3. Once far ahead, is China behind the AI curve now?
4. The agency's role has fundamentally not changed, despite the mediums and tools that have changed.
5. Where will China evolve post-Covid, and how has this changed the country's optimism?
6. Where does work/life balance fit into post-Covid agency culture?
7. Is an agency a place for a new recruit, or should they join the brand side?
8. How does Ogilvy balance experts and integration under a single office network?
9. Good growth is just around the corner for both agencies and brands in China
10. Local clients vs. global client needs are different - it's the local clients that want brand building
11. What are the biggest challenges for Chinese brands going global?
12. What's the importance of technology for agency services in China?
13. What's your favorite David Ogilvy quote?
14. Hey, are you still in China? Is China a regional hub?
15. A/B Test: Creatvity, Shanghai, MidJourney & KFC
Chris Reitermann on LinkedIn: https://www.linkedin.com/in/chrisreitermann/
About Ogilvy China: https://www.ogilvy.com/cn/eng#work
Ogilvy China on LinkedIn: https://www.linkedin.com/company/ogilvychina/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.