The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Will Livestream Commerce Become a Hit Outside China? Agree or Disagree?
MP3•Trang chủ episode
Manage episode 392168287 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Welcome to Season 3 of ShanghaiZhan! We thought for this season, we would try something a bit different. In addition to our popular interviews, Ali and I will cover pressing issues ourselves in a series called Agree or Disagree.
Will live stream commerce become a hit outside of China? Livestreaming is projected to hit $65 billion in the U.S., representing 5% of total e-commerce. Livestream channels on TikTok have made it more approachable to consumers outside of China, and viewer numbers, although still relatively small, are growing. In China, live streaming is an enigma, with over 500 million consumers regularly engaging in live streaming. Chinese shoppers use live streams to find their favorite brands and get deals, while in the West, it is considered a form of entertainment.
Bryce thinks it will take off big time, especially when celebrity influencers get involved, and the production values improve. Ali disagrees. Live stream will have its place in the media mix, but it won't be as big as in China.
What do you think? Agree or Disagree?
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Will live stream commerce become a hit outside of China? Livestreaming is projected to hit $65 billion in the U.S., representing 5% of total e-commerce. Livestream channels on TikTok have made it more approachable to consumers outside of China, and viewer numbers, although still relatively small, are growing. In China, live streaming is an enigma, with over 500 million consumers regularly engaging in live streaming. Chinese shoppers use live streams to find their favorite brands and get deals, while in the West, it is considered a form of entertainment.
Bryce thinks it will take off big time, especially when celebrity influencers get involved, and the production values improve. Ali disagrees. Live stream will have its place in the media mix, but it won't be as big as in China.
What do you think? Agree or Disagree?
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 tập
Will Livestream Commerce Become a Hit Outside China? Agree or Disagree?
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Trang chủ episode
Manage episode 392168287 series 3003211
Nội dung được cung cấp bởi Bryce Whitwam and Ali Kazmi. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bryce Whitwam and Ali Kazmi hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Welcome to Season 3 of ShanghaiZhan! We thought for this season, we would try something a bit different. In addition to our popular interviews, Ali and I will cover pressing issues ourselves in a series called Agree or Disagree.
Will live stream commerce become a hit outside of China? Livestreaming is projected to hit $65 billion in the U.S., representing 5% of total e-commerce. Livestream channels on TikTok have made it more approachable to consumers outside of China, and viewer numbers, although still relatively small, are growing. In China, live streaming is an enigma, with over 500 million consumers regularly engaging in live streaming. Chinese shoppers use live streams to find their favorite brands and get deals, while in the West, it is considered a form of entertainment.
Bryce thinks it will take off big time, especially when celebrity influencers get involved, and the production values improve. Ali disagrees. Live stream will have its place in the media mix, but it won't be as big as in China.
What do you think? Agree or Disagree?
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Will live stream commerce become a hit outside of China? Livestreaming is projected to hit $65 billion in the U.S., representing 5% of total e-commerce. Livestream channels on TikTok have made it more approachable to consumers outside of China, and viewer numbers, although still relatively small, are growing. In China, live streaming is an enigma, with over 500 million consumers regularly engaging in live streaming. Chinese shoppers use live streams to find their favorite brands and get deals, while in the West, it is considered a form of entertainment.
Bryce thinks it will take off big time, especially when celebrity influencers get involved, and the production values improve. Ali disagrees. Live stream will have its place in the media mix, but it won't be as big as in China.
What do you think? Agree or Disagree?
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 tập
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