Building Population Health Neighborhoods: Learn How a Person’s Zip Code Can Actually Determine Their Health

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

A person's zip code is a highly predictive determinant of their health. Clinically integrated health networks must account for and manage neighborhood-level variation in clinical and social determinants to improve community health, care experiences, and cost.
In this podcast, BVK and partner Wellforce's population health leaders will share an approach for building healthy communities that starts with neighborhood-level care teams and the patients that they serve and share. Our approach leverages data analytics, the marketing discipline, and innovative network-of-networks models to focus resources and interventions and improve population health neighborhood outcomes.
There are critical lessons for marketing in this approach, notably, how to "show-up" in the effort to build healthy communities and how to contribute essential insight into building effective interventions that deliver on the brand promise of improving health and wellness, not simply organizing and operating hospitals and physician practices.
Learning Objectives
• Recognize the core components that determine the health of a population neighborhood
• Apply a data methodology to define and organize population health neighborhoods
• Know the care continuum gaps that must be addressed to improve neighborhood health
• Define and measure success in terms of improved neighborhood population health and wellbeing