Storytelling to Teach, Lead, Sell and Inspire │ Ep: 292 Mark Carpenter

Small Business Answer Man

Mark Carpenter is a serial storyteller. He teaches people how to lead intentionally by telling stories that teach, lead, sell, and inspire. He is the co-creator of the best-selling book and workshop “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire”.

What problem do you solve?

Mark is going to focus on connecting with people through storytelling to achieve business goals.

Show Notes:

• We are always dealing with people.
• How are we going to get to know, like and trust people? We can do this through story.
• Research shows that people that learn information through stories, retain the information better and find you to be more credible.
• Storytelling can be a game changer.
• Learn the skill and structure, get feedback and practice to get good at storytelling. You won’t get better by sitting on the sidelines. You’ve got to do it!
• One of the biggest mistakes in storytelling is to not knowing what your purpose and point of the story is. “You’ve got to know how to land the plane.”
• You need to know your audience. Your story is more about your customer than it is about you.
• The extraordinary lives inside the ordinary. If you have an experience that you have an emotional reaction to, it is likely there is a lesson and a story to be shared.

Mark Carpenter’s Best Small Business Tip:

Your stories matter. Don’t discount the things that happen to you. They have the power to connect with those inside and outside your organization.

Connect with Mark Carpenter:

Website: master-storytelling.com

Podcast Gift – Mark’s E-book: master-storytelling.com/podcastgift

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