SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza

Smart Pizza Marketing Podcast

Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a positive work environment.

Chapters

00:00 Introduction and Background

02:07 Building a Successful Pizzeria in a Small Town

04:43 The Challenges of Operating in a Small Town

07:01 Taking Care of the Team

13:27 Menu and Offerings

15:31 Homemade Recipes and Quality Ingredients

17:03 Exploring Different Types of Ovens

22:05 Pros and Cons of the Toast Point of Sale System

27:23 Expanding with a Vintage Pizza Truck

31:14 The Importance of Networking

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