Ethical Content Series: Lebawit Lily Girma, Tourism Lens

Soul of Travel: Women's Wisdom and Mindful Travel

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In this episode of Soul of Travel, Season 5: Women's Wisdom + Mindful Travel, presented by @journeywoman_original, Christine shares a soulful replay of her conversation with Lebawit Lily Girma as part of our Ethical Content Series.

Lily is an Ethiopian-American freelance travel journalist specializing in sustainable tourism and storytelling from both consumer and business perspectives. Lily contributes to various travel publications. A former corporate attorney, Lily ditched her Washington, DC office for the road in 2008 to follow her passion for storytelling and social impact through sustainable tourism. Lily is the founder of Tourism Lens, a hub for travelers and travel industry members to gather around ideas to center nature and host communities as key beneficiaries of travel.

Christine and Lily discuss:

· Curating stories mindfully and sustainably
· The effects of the global pandemic on conversations in travel
· The work of Tourism Lens in sharing diverse perspectives and solutions from tourism advocates and leaders from all parts of the travel industry

Join Christine for this soulful conversation with Lebawit Lily Girma.

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To read our episode blog post, access a complete transcript, see full show notes, and find resources and links mentioned in this episode, head to the Soul of Travel Website.

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To learn more about Tourism Lens, visit the website! Read Lebawit Lily Girma’s Bloomberg articles here. Find Moon Travel Guides here. Connect with Lebawit Lily Girma on LinkedIn, Twitter, or Instagram, or follow Tourism Lens on Instagram.

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Credits. Christine Winebrenner Irick (Host, creator, editor). Lebawit Lily Girma (Guest). Original music by Clark Adams. Editing, production, and content writing by

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1. Ethical Content Series: Lebawit Lily Girma, Tourism Lens (00:00:00)

2. [Ad] Untethered & Wanderwise: Female Travel Over 45 (00:14:30)

3. (Cont.) Ethical Content Series: Lebawit Lily Girma, Tourism Lens (00:14:56)