Aaron Eisman - Social Media Expert, Eisman Digital

Sports In The Making

• 01:41 - What makes social media so powerful.
• 03:47 - How social media has changed with sports networks in the last 5-7 years.
• 07:24 - How Aaron started in sports social media.
• 10:58 - How NBA on TNT, NBA TV, Bleacher Report and NFL Network handle their social media efforts.
• 15:08 - How getting social media correct is extremely important when publishing.
• 18:46 - How he uses his journalism skills to make social media posts effective.
• 21:38 - What the difference is working for a sports organization and running his own company.
• 23:41 - How important strategy is for brands in growing followers, getting out content and crisis management.
• 25:57 - Who he works with and how he helps them with social media.
• 29:49 - How to create a strategy in promoting content such as the Sports In The Making podcast.
• 33:15 - What some of the most common mistakes people make when using social media.
• 35:10 - What some of the best social media campaigns Aaron has seen.
• 39:02 - How many professional athletes run their own social media accounts and how lesser known athletes manage theirs.
• 44:27 - What the future possibilities are for social media and how influencers have impacted some platforms.
• 48:10 - What the most important thing anyone using social media should know.
• 50:12 - For more information about Aaron and Eisman Digital, contact @eismandigital