E25: Garrett Mehrguth | Unlocking Discoverability - How Directive is Taking Search Marketing to the Next Level

Starting It Up

Garrett Mehrguth is the Co-Founder and CEO of Directive. Directive is a global B2B search marketing agency specializing in ROI-driven campaigns for clients such as: Cisco, Allstate, Samsung, Tencent and more. Garrett went from completing $5 marketing gigs on Fiverr, to bootstrapping Directive to $10M+ in revenue and 60+ full-time team members, alongside his Co-Founder, Tanner Shaffer,. Their mission is to serve the biggest brands in the world. We dive into topics like what separates a great marketing agency from a good marketing agency, how to efficiently scale a bootstrapped business, how to go from marketing consultant to CEO, what the keys are to improving your discoverability, and what drives Garrett to continue working on Directive without any plans to ever stop.