Subscription League podcast

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Nội dung được cung cấp bởi Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/lipstick-on-the-rim">Lipstick on the Rim</a></span>

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Lipstick on the Rim

Hủy theo dõi

cách đây 4 ngày trướccách đây 4d ago

Hủy theo dõi

Hàng tuần

Consider Molly Sims and her best friend Emese Gormley your new girlfriends on speed dial for all your pressing beauty and wellness needs. Is Botox a good idea? Should you try that new diet you saw on the Today Show? Molly and Emese have your back. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and procedures to try, and which to run from-- and they just might be doing it all with a drink in hand. Prepare to be obsessed.

Subscription League

Chia sẻ

Trang chủ series•Feed

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.

40 tập

#Tech #Entrepreneur #Business #Marketing #Purchasing #Subscription #Retention #Conversations #Acquisitions #Paywall #Mobile

Subscription League

updated cách đây 12 ngày trước

Chia sẻ

Trang chủ series•Feed

40 tập

#Tech #Entrepreneur #Business #Marketing #Purchasing #Subscription #Retention #Conversations #Acquisitions #Paywall #Mobile

Kaikki jaksot

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Subscriptions: The Good, The Bad & The Overused 25:17

cách đây 12 ngày trước25:17

Nghe Sau

Danh sách

Thích

Đã thích

25:17

Episode Overview In this episode of Subscription League , we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription business model , its pros and cons, and why some apps might be better off without it. DHH shares his unfiltered thoughts on pricing strategies, SaaS fatigue, and the evolution of software monetization —challenging industry norms along the way. Episode Topics at a Glance When subscriptions make sense —and when they don’t The rise of subscription fatigue and consumer backlash The alternative to SaaS : ONCE and one-time purchases Pricing strategies : Experiments, A/B testing, and market realities Why not all best practices are actually best The psychology of pricing and how perception shapes buying decisions More about David Heinemeier Hansson David Heinemeier Hansson (DHH) is the co-founder of 37signals (the company behind Basecamp and HEY), the creator of Ruby on Rails , and an outspoken advocate for rethinking conventional business wisdom . Known for his contrarian approach, he challenges mainstream SaaS and startup trends, advocating for sustainable and independent business models. Books by DHH 📖 Rework – Rethinking how to run a business 📖 Remote: Office Not Required – Challenging the need for physical offices 📖 It Doesn't Have to Be Crazy at Work – Pushing back against hustle culture Links 🔗 David Heinemeier Hansson’s Twitter 🔗 37signals Website 🔗 HEY Email App 🔑 5 Key Timestamps [00:01:21] – The problem with subscription overload and consumer fatigue [00:04:24] – The real difference between SaaS and one-time purchases [00:07:12] – Introducing ONCE : A new alternative to subscriptions [00:12:29] – Raising prices vs. increasing signups: What actually works? [00:17:39] – The cost of bad design: A multi-million dollar mistake Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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App Store: The Good, the Bad, and the Glitches 50:37

cách đây 6 weeks trước50:37

50:37

Episode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation. For noteworthy quotes and key takeaways, read the article - Episode Topics at a Glance The launch and challenges of the HEY email app Why App Store policies are harmful to developers and consumers The economics of monopolistic platforms like iOS Comparing app distribution models: Apple vs. Android vs. Mac Thoughts on regulatory interventions and EU's Digital Markets Act Solutions for improving developer freedom and user choice More about David Heinemeier Hansson David Heinemeier Hansson is a programmer, author, and entrepreneur. He is the co-founder and CTO of 37signals , creators of Basecamp and HEY. DHH is also the creator of Ruby on Rails , a widely used web application framework. In addition to his tech achievements, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. With a passion for developer advocacy, DHH has been a vocal critic of monopolistic practices in the tech industry, especially around app distribution and payment systems. Books by DHH: Rework Remote: Office Not Required It Doesn't Have to Be Crazy at Work Links David Heinemeier Hansson’s Twitter 37signals Website HEY Email App Timestamps [00:01:10] Early career and the creation of Ruby on Rails [00:06:35] Success stories with Basecamp [00:10:45] Challenges of launching HEY and fighting Apple [00:18:20] Breaking down App Store monopolies and the need for change [00:24:50] EU regulations: Hope or hindrance for developers? [00:32:15] Proposals for fixing app distribution ecosystems Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Scaling Mojo: How to Build a Subscription App with 40M+ Downloads 30:55

cách đây 11 weeks trước30:55

30:55

Episode Overview Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving app landscape. For noteworthy quotes and actionable insights, check out the article - Scaling Mojo: How to Build a Subscription App with 40M+ Downloads Episode Topics at a Glance Pivoting from virtual reality to reels and stories with Mojo Challenges in the social media and content creation space How subscription models and free trials drive engagement Using A/B testing to optimize the user experience and retention Balancing accessibility with high-quality content for users More about Francescu Francescu Santoni is the CEO of Mojo, an app that empowers users to create standout social media videos with ease. With a background that includes building augmented reality apps and experience with Y Combinator, Francescu focuses on making high-quality video creation accessible to everyone, from everyday users to small businesses. Francescu’s Links Francescu’s LinkedIn profile Mojo app website Timestamps [00:01:17] Elevator Pitch for Mojo [00:02:44] From Virtual Reality to Mojo [00:04:52] Pivoting to Monetization and Subscription [00:08:01] Phases of Growth at Mojo [00:13:29] The Role of Subscriptions in the App Industry [00:18:27] Innovation and Keeping Up with Trends [00:23:02] The Impact of Generative AI on Mojo [00:25:40] A/B Testing Insights [00:28:44] What Other Apps Can Learn from Mojo Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton 31:15

cách đây 19 weeks trước31:15

31:15

Timestamps [00:00:20] - Introduction to Robyn Exton and HER [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50] - Competitive Landscape and Differentiation [00:11:00] - User Behavior and Market Size [00:14:30] - Current User Acquisition Channels [00:17:00] - A/B Testing and Onboarding Insights [00:19:30] - Brand Partnerships and Authenticity [00:23:00] - Future of the LGBTQIA+ Dating Space [00:27:00] - Challenges in Different Markets and User Safety Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes 32:45

cách đây 21 weeks trước32:45

32:45

Episode Overview Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance. For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes Episode Topics at a Glance The introduction of the Base streak in the Freeletics app Challenges in the fitness industry and retention strategies Challenges and the implementation of A/B testing for onboarding The positive impact of improved onboarding on campaign performance The significance of streaks in encouraging user engagement and interaction More about Ellie Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people. Felix’s Links Ellie’s LinkedIn profile Freeletics website Timestamps [00:06:55] Early days and growth of Freeletics [00:11:52] Challenges in the fitness industry and retention strategies [00:16:25] Implementing new product features for increased engagement [00:21:07] Launching the "Not Just A Fling" marketing campaign [00:24:01] Testing the Super Bundle partnership initiative [00:28:12] Pausing the A/B/C test and identifying issues Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen. 16:04

cách đây 23 weeks trước16:04

16:04

In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries. Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen. Episode Highlights Megan's background in immersive art and its impact on her tech marketing approach. The role of AI and video in marketing. Application of AARRR Pirate Metrics in SaaS. Segmenting IFTTT's user base for monetization. The effectiveness of a targeted campaign in Brazil. Focusing on the 'enterprise of one' market segment. Marketing strategies across platforms and geographic locations. More about Megan Megan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn . Megan’s Links Megan's LinkedIn profile IFTTT Timestamps: [00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift. [00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques. [00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches. [00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies. [00:05:54.080] - Strategies for Converting Web Users to Mobile App Users. [00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT. [00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'. [00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights. [00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause 27:50

cách đây 25 weeks trước27:50

27:50

Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development. For noteworthy quotes and key takeaways from the episode, read the article - Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause Episode Topics at a Glance The origins and impact of Fastlane Transitioning from developer tools to context-aware technologies with ContextSDK Security, privacy, and enhanced user engagement Insights into corporate cultures at Twitter and Google The evolution of the European tech ecosystem and remote work trends Felix's personal journey and contributions to the tech community More about Felix Felix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today , a website that showcases a quantified view of his daily activities and experiences. Felix’s Links Felix’s Linkedin profile ContextSDK website howisFelix.today Timestamps [00:01:19.700] - Fastlane: From University Project to Big Success [00:06:22.940] - Introduction to ContextSDK [00:09:41.990] - Use Cases for ContextSDK [00:13:26.900] - Initial Success with ContextSDK [00:16:54.770] - Privacy and Data Processing in ContextSDK [00:19:22.650] - Potential User Concerns about ContextSDK [00:22:10.550] - Importance of Lightweight SDKs [00:24:51.400] - Exploring Felix Krause's Websites Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska 27:27

cách đây 2 years trước27:27

27:27

All about scaling an app by leveraging both web and app subscriptions! In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, read the article - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway) Episode Topics at a Glance Headway and its growth Offering subscriptions through web and in-app channels Reasons for including web subscriptions and diversifying revenue streams Impact of privacy updates on user tracking and attribution quality Differences in user behavior and preferences between web and app subscribers Higher lifetime value (LTV) of web subscribers compared to app subscribers Advantages of the web funnel More about Yeva Yeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway's subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway's diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success. Yeva’s Links Yeva’s Linkedin profile Headway website Nibble website Timestamps [00:00:37]: Growth of Headway [00:01:04]: Discussion about Headway's global team [00:01:21]: Headway's book summary app and Nibble [00:02:09]: Why offer subscriptions through both web and in-app [00:03:51]: The impact of iOS 14.5 privacy updates on Headway's strategy [00:05:14]: Differences in user behavior between web and app subscriptions [00:07:00]: Benefits of web subscriptions in terms of user commitment and retention [00:08:27]: Targeting different audiences with web and app subscriptions [00:09:54]: User behavior and content preferences on web subscriptions Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov) 26:00

cách đây 2 years trước26:00

26:00

In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape. Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov) Episode Topics at a Glance Molotov's unique product model! Impact of content quality on revenue models. Utilizing add-ons like DVR hours and previews. How data helps enhance the product experience. Apple Vision Pro's potential impact on streaming. Content differentiation for subscriptions and ad support. Timestamps: [00:00:43]: Overview of Molotov TV [00:01:27]: Thomas' Experience in the TV Landscape [00:04:21]: The Role of a Chief Data Officer [00:06:07]: Creating a Data Culture in the Company [00:08:28]: Platform Approach vs. Doing Everything for Teams [00:10:11]: Challenges of Handling Multiple Platforms [00:12:26]: Key Metrics for Subscription Management [00:14:04]: Differences Between Molotov and Fubo around subscriptions [00:16:45]: Content Quality and Subscription vs. Ad-Supported [00:18:43]: Add-Ons to Enhance Subscription Value [00:21:40]: Potential Impact of Apple Vision Pro [00:24:55]: How to Connect with Thomas Clavelloux [00:25:33]: Conclusion Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating 25:54

cách đây 2 years trước25:54

25:54

These are examples of successful apps in Kovalee’s portfolio. Bend , the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk , a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptions WeBurn , a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW , a phone customization app: 5x User LTC, 20x monthly The secret sauce for such remarkable growth? In short: Kovalee’s unique in-house tech & expertise Apps with high potential (the hidden gems) The test-and-learn methodology Listen to the full episode to hear from Kovalee’s CEO and Co-founder, Vincent, about his journey of turning ordinary apps into world leaders, the company’s value proposition, and the 6 pillars of an app’s success. For noteworthy quotes and key takeaways from the episode, read the article - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee) Episode Topics at a Glance The role of a publisher in app development Examples of successful app partnerships with Kovalee Onboarding and A/B testing Forecasting and automation technologies User acquisition with smart technologies Monetization tips: personalization and segmentation More about Vincent After successfully founding one of the largest publishers of mobile gaming apps, Homa Games, Vincent is now the CEO & Co-founder of Kovalee - a company that brings the publishing model to non-gaming apps. Since it was founded in 2021, Kovalee has helped several apps reach #1 worldwide through its team of experts and in-house technologies. Vincent has over 10 years of experience working with apps and is passionate about empowering small teams of app creators to become resounding successes worldwide. Vincent's LinkedIn Timestamps [00:05:12]: The role of a publisher in app development [00:09:01]: Examples of successful app partnerships with Kovalee [00:13:29]: Onboarding and A/B testing [00:20:00]: Forecasting and automation technologies [00:22:00]: User acquisition with smart technologies [00:23:58]: Monetization tips: personalization and segmentation Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira 29:11

cách đây 2 years trước29:11

29:11

Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible. Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide. So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin. But how does the app generate revenue to pay its users? In a nutshell, Sweatcoin has three primary revenue streams: advertising revenue, brand affiliations, and premium memberships. As we delve deeper into Sweatcoin's business model, curiosity arises. That's precisely why we invited Rowan Pereira, the group product manager at Sweatcoin, for this episode. Join us and listen to the full conversation to discover the app's effective growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription. For noteworthy quotes and key takeaways from the episode, read the article - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin) Episode Topics at a Glance Rowan's experience working with Multiply and Lingumi Overview of Sweatcoin and its growth strategy Reasons for habit formation Metrics for measuring user engagement and retention Focusing on early user experience and A/B testing for growth engine The impact of premium upsells on retention Competing with bigger brands More about Rowan Rowan is a dynamic growth-oriented professional with seven years of experience in product management. Currently serving as a Group Product Manager at Sweatcoin, she is fueled by a high-energy personality and a strong passion for promoting gender equity. Beyond her tech career, Rowan enjoys drawing portraits and seeks creative outlets whenever possible. Inspired by her father's tech background, she embarked on a similar path, finding fulfillment in making a positive impact. Notable achievements include spearheading an impartial campaign during the 2016 referendum and launching the UK's first regulated financial advice app, Multiply. In her current role, Rowan played a pivotal role in the unparalleled growth of Sweatcoin, acquiring 60 million new customers worldwide and topping the charts as the most downloaded health and fitness app globally. Rowan’s Links Rowan’s LinkedIn Sweatcoin on App Store Sweatcoin on Google Play Timestamps [00:00:01]: Introduction to Subscription League podcast [00:02:35]: Rowan's experience working with Multiply and Lingumi [00:04:35]: Overview of Sweatcoin and its growth strategy [00:11:39]: Reasons for habit formation [00:13:20]: Metrics for measuring user engagement and retention [00:18:57]: Focusing on early user experience and A/B testing for growth engine [00:22:54]: The impact of premium upsells on retention [00:23:35]: Competing with bigger brands Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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The Washington Post - Transitioning to Digital: Insights from Michael Ribero 28:53

cách đây 2 years trước28:53

28:53

In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital. Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes. Listen to the full episode to learn about The Washington Post’s success secrets including: Running paper and digital subscriptions on distinctive strategies Accommodating and understanding changes in technology Optimizing the payment process for readers on Apple devices Personalizing with ethical considerations For noteworthy quotes and key takeaways from the episode, read the article - Transitioning to Digital: Insights from Michael Ribero of The Washington Post Episode Topics at a Glance Michael Ribero's transition to the media industry Washington Post's strategy for transitioning to digital and personalization efforts. Delivering personalized experiences Using data to inform monetization strategies Experimenting with pricing and cross-selling strategies AI in Journalism Reducing Friction for Subscriptions. More about Michael Michael Ribero is the Chief Subscriptions Officer for The Washington Post . In this role, Michael oversees The Post’s digital subscriptions business and plays a vital role in The Post’s international growth. Michael works across marketing, product, analytics, finance, and news. Michael Ribero joins The Washington Post from Paramount+, where he was Vice President of Global Marketing. Previously, he was General Manager of Brand and Media at Sling TV. Prior to Sling, Michael worked at Visa, and, earlier in his career, he was a technology investment banker, advising emerging technology companies on key growth initiatives. Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University. He is happiest with his wife and 4 children either wearing cowboys or skiing in Colorado. Michael’s Links Michael’s LinkedIn The Washington Post on App Store The Washington Post on Google Timestamps [00:01:07]: Michael Ribero's transition to media industry [00:03:16]: Washington Post's strategy for transitioning to digital and personalization efforts. [00:10:34]: Delivering personalized experiences [00:13:27]: Using data to inform monetization strategies [00:16:09]: Experimenting with pricing and cross-selling strategies [00:21:15]: AI in Journalism [00:23:39]: Reducing Friction for Subscriptions. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez 23:52

cách đây 2 years trước23:52

23:52

Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds. Creating a trustworthy and safe app for kids Being Featured in Apple App Store Generating 40% of additional revenue by localizing the content improving the adoption of annual plans to increase the lifetime value For noteworthy quotes and key takeaways from the episode, read the article - Making a trustworthy and user-friendly language learning app with Gonzalo Rodriguez (Papumba) Episode Topics at a Glance Introduction to Papumba Challenges of approaching the Kid's category Keeping a close relationship with Apple Getting featured by Apple Boosting credibility and appealing to the parents Optimizing the content for young children who can’t read Localizing the content to increase revenue Improving the Adoption of Annual Plans More about Gonzalo Gonzalo Rodriguez is an accomplished Argentinian entrepreneur and passionate CEO with a deep love for parenting and education. As a two-time startup founder, he currently leads Papumba , a VC-backed Edtech platform focused on helping families around the world raise confident and ready-for-school children. As a devoted father to a 2-year-old toddler, Gonzalo understands the importance of providing high-quality, expert-curated content to support children's development. Gonzalo’s Links Gonzalo’s LinkedIn Papumba on the Appstore Papumba on Google Play Papumba on Instagram Papumba’s website Timestamps [00:01:01]: Creating a parenting app [00:03:19]: Papumba's deployment and top markets [00:14:05]: Increasing Annual Plan Adoption [00:17:07]: Failed Experiments and Lessons Learned [00:20:57]: Building Habits and Expanding Content Offering Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi 30:27

cách đây 2 years trước30:27

30:27

For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral science, and other key takeaways from the episode. For noteworthy quotes and key takeaways from the episode, read the article - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi (Applica) Episode Topics at a Glance Sviat’s Passion for Behavioural Science. Strategy to increase ARPU Tips for subscription optimization Experiment categories Applica’s experiment history review framework Pre-requisites to run Sviat’s framework. Type of companies Sviat is working with to build this framework. More about Sviat Svia t is currently the founder of Applica , a London based product growth agency. Sviat has years of experience in behavioral economics, social & cognitive psychology, and data-driven digital product analytics. During his time at Applica, Sviat has helped companies like Loona, FitMind, Fabulous, Drops, and Freeletics increase significantly their app ARR. Recently, he founded the Open Minds Institute - an international think & do tank that cultivates open-mindedness and behavioral change for peace & freedom. Sviat’s Links Sviat’s Linkedin Profile Sviat’s Twitter Open Minds Institude Applica’s Experiment History Review Framework Timestamps 00:37 - Sviat’s Passion for Behavioural Science. 01:53 - Strategy to increase ARPU 03:57 - Making the transition from employee to entrepreneur. 05:33 - Creating steps of Framework. 08:05 - Categories of experiments. 11:50 - Recategorizing the experiments. 12:31 - Next step after having category 13:42 - Does this framework differs for different countries? 16:29 - How to start experimenting after getting the data. 19:08 - Tracking multiple metrics with the same framework. 20:33 - How do you deal with long running tests? 22:33 - Minimum setup required to run Sviat’s framework. 24:58 - Type of companies Sviat is working with to build this framework. 26:36 - Experiment that surprised Sviat. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler 37:27

cách đây 2 years trước37:27

37:27

Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscription League podcast episode 22, Ekaterina Gamsriegler , Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on full funnel optimization growth metrics and their trade-offs importance of segmentation For noteworthy quotes and key takeaways from the episode, read the article - How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler Episode Topics at a Glance What is the Mimo app Ekaterina's motivation for her app course Ekaterina's takeaways from launching the app Challenges in building the experimentation culture at Mimo Different frameworks to nurture the experimentation culture Common mistakes made by app founders Importance of user segmentation The importance of retention and measuring it More about Ekaterina Ekaterina is a seasoned marketer with 13+ years of experience in various growth and marketing roles. She started her career in SEO and later shifted to digital marketing and mobile, gaining experience across all parts of the funnel. She has worked at both big and small companies, including dotDigital Group, IG, SEO PowerSuite, Runtastic, Storebox, and Mimo, where she currently leads the Marketing department. In addition to her work, Ekaterina also teaches digital marketing at an online bootcamp, mentors on various platforms, and consults startups and scaleups on growth. She recently launched a course on growing B2C mobile apps, which has an average rating of 9.7 and 20 happy students. Ekaterina Links Ekaterina’s LinkedIn Ekaterina’s Twitter Ekaterina’s online course to launch a marketing strategy for your app in 10 days . Special offer for our podcast listeners: Use the promo code 'League20' for a 20% discount! Timestamps 0:00 Welcome to the Subscription League 0:21 Ekaterina Gamsriegler and MIMO introduction 1:42 Ekaterina's motivation for her app course 4:36 The challenges Ekaterina faced with MIMO 6:51 Difference between current vs old audience 8:56 Ekaterina's takeaways from launching the app 10:41 The expected user journey for the new offer 13:06 Were you surprised by users' reasons to learn code? 14:06 MIMO's experimentation culture and development 20:22 How did you choose your course tagline? 23:32 What are some common mistakes founders make? 29:30 The importance of retention and measuring it 35:14 Where to learn more about Ekaterina 36:59 Thank you for listening! Episode production by Mobdesign: https://podcasts.mobdesignapps.fr…

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