The Price Point To Move Inventory

The ASOTU Wheelhouse - Hosted by Daniel Govaer

Getting a car for under $30,000 is like hitting the jackpot for buyers today. It doesn't even matter if it's an EV; if the sticker price is under that magic $30K mark, people are all over it.

Today, the ASOTU Wheelhouse talks about how price sensitivity is influencing dealership inventory strategies, plus covers what it takes to build a winning culture in 2024. Host Daniel Govaer is joined by new panelists Savannah Simms, Director of Business Development at Simms Auto Group and Jonathan Dawson, Coach & Trainer atSellchology, along with regular faces Brian Kramer, EVP at Cars Commerce and GM at Accu-Trade and Michael Wood, GM at Checkered Flag Auto Group.

Here’s what we cover in today’s episode:

0:00 Intro and Disclaimer

1:39 Around the horn with today’s panel

5:40 Gen Z and Skilled Trades

9:58 Marijuana Testing in the workplace

13:27 The price point for affordability

18:49 A winning culture

26:18 Workforce and recruiting changes for 2024

34:35 Signs Your Dealership Just Isn’t That Into You

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Like what you've heard here? Check out our other shows:
The Automotive Troublemaker
Auto Collabs
More Than Cars