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Why did General Motors close Holden down? S2:Ep11
Manage episode 311078094 series 3082495
Nội dung được cung cấp bởi Blirt and Blirt Consulting. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Blirt and Blirt Consulting hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this podcast we peel the layers back to reveal where the problems started and give our opinion on why, so you can learn the lessons.
- Almost 1 in 3 new cars in 1990 was a Holden.
- Holden lost market domination in the late 1990s.
- Panicked and chasing quick sales to make a profit, Holden pursued a strategy of cheap, low quality products to compete.
- In the mid 2000s Holden quickly launched multiple products in a short amount of time to win back market share.
- Holden failed to align the brand promise with the product reality.
- By the mid 2010s customers realised and no longer believed in the brand.
- Sales continued to slump, now significantly.
- By 2017 Holden made a desperate attempt to compete by launching 24 new vehicles in a 3 year period.
- Holden failed to have one product dominate any market segment.
- Holden failed to position to differentiate and deliver on the brand promise.
- In 2020 Holden was ‘retired’ from The Australian and New Zealand market.
Listen… learn the lessons… don’t repeat the same mistakes.
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