EP 270: The 4 Machines You Need In Your Business

The Certified BADA$$ Online Marketing™️ Podcast

In this episode, we’re talking about the 4 machines that your business needs to succeed. This topic is part of an ongoing conversation we started a few weeks ago about what it really means to create a freedom business.

There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you’ll be earning money while you sleep in no time. But this isn’t realistic.

Now, you might be wondering what I mean by “machines.” These are simply the different teams or functions in your business that handle a lot of different tasks. In this episode, we'll do an overview of the 4 machines you need in your business so you can see the big picture. In future weeks, we’ll dig into each of these 4 machines so you can see more specifically what you’ll need in each one.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

• What people really mean by “freedom business”
• The two kinds of freedom you need to create in your business
• • Money freedom
  • Time freedom
• The marketing machines (traffic, conversions, customer experience) are what create the money and money freedom
• The operations machine is what helps you create time freedom
• The operations machine has 2 main roles:
• • Ensuring you’re dealing with all the requirements and compliance issues
  • Getting you out of the day-to-day
• Challenges to building your operations machine
• • You need to build a team so you’re not doing everything yourself
  • You need money to fund a team
  • Building a team too soon can stunt your growth
  • Why it’s important to stay lean in the early stages of your business
  • Why you also need to think of time in terms of its value
• The machines in the marketing area
• • Traffic = getting attention
  • Conversion = turning leads into buyers
  • Customer experience = experience people have with your brand at every stage
• Why the funnel model is short-sighted
• How the machines in the marketing area are interconnected
• Why you need to build all 4 of these machines if you want a successful business

RESOURCES IN TODAY’S EPISODE:

• E-myth Revisited
• BADA$$ Online Marketing Membership
• BADA$$ Online Marketing University
• Free Privacy Policy
• BADA$$ Online Marketers
• Follow Bobby on Instagram