EP 271: What Is Your Audience's Level of Awareness?

The Certified BADA$$ Online Marketing™️ Podcast

Nội dung được cung cấp bởi Bobby Klinck. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Bobby Klinck hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

2+ y ago 16:43

MP3•Trang chủ episode

Series đã xóa ("Feed không hoạt động" status)

When? This feed was archived on February 11, 2023 11:12 (1y ago). Last successful fetch was on October 04, 2022 10:35 (1+ y ago)

Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

In this episode, we’re talking about your audience’s level of awareness and how that impacts your online business. This was a concept I dug into during my live event in December 2021, and people found it very helpful.

A lot of people aren’t thinking about their audience when they’re marketing. Instead, they’re trying to sell a specific product to people who don’t know they have a problem or who only recognize their symptoms. Obviously, that's not going to work well.

Part of your role as a marketer will be to move people along the awareness continuum. Your content should help bridge the gap between where they are to get them to the point of being solution aware. Then you can educate them about your product.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

Why you need to recognize where your audience is on the journey of solving their problem
Why this “journey” is a continuum
Problem unaware – they are blissfully unaware of their problem
Symptom aware – they recognize they have a pain point (symptom) but don’t know what the problem actually is
Problem aware – they recognize what the underlying problem is but don’t know the solution
Solution aware – they understand their problem and recognize the solution
Product aware – they don’t just know about the solution generically but are also aware of your product as a solution
Why your message to your audience needs to meet them where they are
- If your audience is only symptom aware, you can’t talk to them as if they’re solution aware
- You need to create content that will help your audience move from whatever level of awareness they’re at to being solution aware
- Then your conversion content needs to help them become product aware and make a decision about whether your product is the right product for them

RESOURCES IN TODAY’S EPISODE:

325 tập

#Business #Marketing #Bobby Klinck #Entrepreneur #Certifiedbadass #Certifiedbadassonlinemarketingpodcast