What's marketing got to do with it? | Ashna Patel
Manage episode 463993765 series 3578812
Episode 170: Ashna Patel made a career pivot last year, and she has some valuable learnings after leaving customer success for marketing.
⏱️ Timestamps:
00:00:00 - Intro
00:01:26 - Defining customer success beyond post-sale
00:03:33 - Bridging customer success and marketing
00:05:09 - The fragile yet vital connection
00:08:39 - Breaking silos: marketing as a secret weapon
00:10:25 - Aligning promises with delivery
00:13:10 - Communication: the cure for assumptions
00:14:40 - Silos vs. the customer experience
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Ashna Patel:
Ashna's LinkedIn: https://www.linkedin.com/in/ashnapatel92/
Mentioned in this episode:
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