Marketing and Sales Synergy: Lead Generation & Account Based Marketing

The Digital Marketing Podcast

Nội dung được cung cấp bởi Daniel Rowles, Ciaran Rogers, and Louise Crossley. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Daniel Rowles, Ciaran Rogers, and Louise Crossley hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

3M ago 18:36

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Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts?

In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach.

We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today!

Show notes: https://targetinternet.com/resources/marketing-and-sales-synergy-lead-generation-account-based-marketing

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