Weekend Catchup + Our Personal Problems and Relevant Solutions

The Dimond Download by Chase Dimond & Cardinal Mason

Player FM - Internet Radio Done Right

Đã thêm cách đây ba năm

Nội dung được cung cấp bởi Chase Dimond. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Chase Dimond hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

cách đây 19 ngày trước22:08

Nghe Sau

Danh sách

Thích

Đã thích

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

cách đây khoảng một năm trước 29:08

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In this episode, we get an update on Mason’s latest “fight night” experience, including a few well-known folks he got to rub shoulders with. We also discuss our personal experiences meeting celebrities like Russell Brunson and Donald Trump.

After that, we give shoutouts to a few of the students, team members, and inner circle members whose dedication and hustle have both inspired us and made our road to success significantly easier.

Finally, we talk about our systems for navigating challenging situations, building habits that stick, and maintaining a healthy work-life balance, even when we’re slammed with travel or have fires to put out at the office.

Give it a listen, and drop us a comment if you hear something inspirational along the way!

WHAT YOU’LL LEARN ABOUT:

Utilizing Downtime for Productivity – Squeeze the maximum value out of every day by filling the margins with low-demand activities like calls or status updates.
Balancing Work and Personal Commitments – Learn how to strike a balance between work and personal commitments, even during busy periods.
Setting Priorities and Focus – Most people get overwhelmed because they’re trying to do everything instead of the most important thing. Don’t do that.
Creating Dedicated Time Blocks – Batching similar tasks together into dedicated working “blocks” can significantly improve your working efficiency.

KEY MOMENTS IN THIS EPISODE:

00:02:34 – Recapping Mason’s Ultimate Fight Night Experience

00:05:05 – Recognizing Hustlers and High Achievers In Our Network

00:08:22 – Why Dedication Is The Best Differentiator

00:14:22 – Strategies For Balancing Work Demands And Family Times

00:19:48 – How To Protect Time For Both Work And Play

00:22:02 – Prioritizing Health Alongside Career And Family Commitments

LIKE, FOLLOW, AND SUBSCRIBE

Keep up with Chase at…

www.chasedimond.com

www.twitter.com/ecomchasedimond

www.linkedin.com/in/chasedimond

Keep up with Mason at…

www.copymba.com

www.twitter.com/CardinalMason

www.tiktok.com/@cardinalmason

166 tập

#Entrepreneur #Business #Marketing #Chase Dimond

Weekend Catchup + Our Personal Problems and Relevant Solutions

The Dimond Download by Chase Dimond & Cardinal Mason

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Send us a text

After that, we give shoutouts to a few of the students, team members, and inner circle members whose dedication and hustle have both inspired us and made our road to success significantly easier.

Give it a listen, and drop us a comment if you hear something inspirational along the way!

WHAT YOU’LL LEARN ABOUT:

Utilizing Downtime for Productivity – Squeeze the maximum value out of every day by filling the margins with low-demand activities like calls or status updates.
Balancing Work and Personal Commitments – Learn how to strike a balance between work and personal commitments, even during busy periods.
Setting Priorities and Focus – Most people get overwhelmed because they’re trying to do everything instead of the most important thing. Don’t do that.
Creating Dedicated Time Blocks – Batching similar tasks together into dedicated working “blocks” can significantly improve your working efficiency.

KEY MOMENTS IN THIS EPISODE:

00:02:34 – Recapping Mason’s Ultimate Fight Night Experience

00:05:05 – Recognizing Hustlers and High Achievers In Our Network

00:08:22 – Why Dedication Is The Best Differentiator

00:14:22 – Strategies For Balancing Work Demands And Family Times

00:19:48 – How To Protect Time For Both Work And Play

00:22:02 – Prioritizing Health Alongside Career And Family Commitments

LIKE, FOLLOW, AND SUBSCRIBE

Keep up with Chase at…

www.chasedimond.com

www.twitter.com/ecomchasedimond

www.linkedin.com/in/chasedimond

Keep up with Mason at…

www.copymba.com

www.twitter.com/CardinalMason

www.tiktok.com/@cardinalmason

166 tập

#Entrepreneur #Business #Marketing #Chase Dimond

Tất cả các tập

1
The Final Episode: Recapping Our Lessons Learned From 2024 32:13

cách đây 15 weeks trước32:13

32:13

Send us a text Watch This On YouTube In this episode, the boys recap their 2024 experience and share the biggest lessons they'll be carrying with them into the new year. They cover advice around how to design your environment for better outcomes, why it's worth paying money to make your life more frictionless, and when you should double down on things that are working well. They also share that they'll be going on a break for an indeterminate amount of time while they focus on other projects, and show appreciation for everyone who has listened over the past 50+ episodes. Tune in if you're a current or aspiring entrepreneur who wants to design a business that fits around their lifestyle, instead of trying to fit your lifestyle around your business. “The cost of inconvenience is really expensive... I'm just trying to make my life more convenient because by doing things that are not convenient, compromising my effectiveness and my happiness.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: How Your Environment Influences Your Outcomes – Mason shares why he likes to be surrounded by beautiful landscapes, objects, and people because it lifts his mood and makes him more productive. How To Use The "Bull Whip Effect" To Your Advantage – The boys discuss why your success today was dictated by actions you took weeks or months ago, and how your actions today will influence your future. Why It's Important To Have Non-Work Outlets – Chase emphasizes the importance of having hobbies, interests, and social circles that are completely unrelated to work, so you can blow of steam and protect your mental health. Why "Trust" Is A Serious Word – Mason shares some sage advice from his dad. He explains why, "Trust, but verify" should be a guiding principle for you and your team. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:00 – Ranking The Year From 1-10 00:03:20 – How Your Environment Impacts Your Results 00:07:48 – Why Inconvenience Is Expensive 00:12:50 – The "Bull Whip Effect" For Marketing 00:17:02 – Why You Need Outlets Outside Of Work 00:21:27 – Creating A Great Life Takes Work 00:23:15 – The Importance Of "Trust, But Verify" 00:27:36 – When To Go All In On Something 00:30:34 – Closing Thoughts & Resources LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… • www.chasedimond.com • www.twitter.com/ecomchasedimond • www.linkedin.com/in/chasedimond Keep up with Mason at… • www.copymba.com • www.twitter.com/CardinalMason • www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

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Paying For Premium: How to Build a Brand That Everyone Wants 32:28

cách đây 16 weeks trước32:28

32:28

Send us a text In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December. They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for. Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible. Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels. Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own. “I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.” – Cardinal Mason WHAT YOU’LL LEARN ABOUT: Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance. What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out. How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context. A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:41 – Mason's Art Basel Experience 00:12:28 – Traits Of Premium, In-Demand Products 00:18:53 – How To Give Your Product "Celebrity Status" 00:24:34 – Meta's New, Restrictive Ad Policies 00:29:44 – Update On Chase's Media Business 00:32:06 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… • www.chasedimond.com • www.twitter.com/ecomchasedimond • www.linkedin.com/in/chasedimond Keep up with Mason at… • www.copymba.com • www.twitter.com/CardinalMason • www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

1
Is This The Next Great Audience Growth Platform? 35:41

cách đây 19 weeks trước35:41

35:41

Send us a text Watch This Episode On YouTube In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first into high ticket sales. The conversation kicks off by sharing the first-hand account of Mason’s mastermind event and lessons he learned about hosting kick-ass meetups. Then, the guys talk about the next social platform with high organic reach and tons of growth potential. Finally, they share their frustrations with lazy or unprofessional salespeople and why that low bar of quality is a huge opportunity for young hustlers looking to make great money. Tune in if you want to learn how to organize an amazing in-person event, where you should be directing your personal branding efforts in 2025, or why taking your job seriously is (sadly) a competitive advantage these days. “The people who take stuff seriously, the people who just try harder than everybody else, they’re the ones that win. The people that don’t make six figures are the ones that just aren’t trying, and they’re the ones that complain the loudest.” – Cardinal Mason WHAT YOU’LL LEARN ABOUT: Mastermind Events & Dual City Living – Learn why Mason is going to start splitting his time between two cities, and how he’s using in-person activities to strengthen his network in both spots. The Next Great Audience Growth Opportunity – Hear which platform has the best momentum for Chase right now, to the point where it might just be the next audience growth service he adds to his offerings. Frustrations With Sales & Customer Support Specialists – The bar is so, so low when it comes to sales and customer support, which creates an opening for young, ambitious hustlers to come in and make a killing by standing out. The Value Of Taking Your Job Seriously – So many people approach their job with a certain level of laziness or complacency. If you show up every day with professionalism and intentionality, you’re going to kill it. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:15 – CopyMBA Mastermind Recap 00:08:50 – Lessons Learned About Event Planning 00:11:50 – The Next Great Audience Growth Platform? 00:18:50 – Mason’s #1 Acquisition Strategy For Q1 00:24:22 – The Bar Is Low For Sales Professionals 00:31:30 – Why You Should Take Your Work Seriously 00:33:18 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

1
The Millionaire Money Mindset (5 Financial Lessons We've Learned) 27:25

cách đây 22 weeks trước27:25

27:25

Send us a text This episode is all how to cultivate a "Millionaire Money Mindset." Wealthy people look at money differently, and you'll need to change how you view and manage your own finances if you want to join them. Things kick off with an update from Chase, who just closed a huge deal for his new media company that helped them smash their entire Q4 goal within the first month. Then, the boys share five lessons they've learned on their path to consistently having seven figure years. Tune in if you want to learn how to "think like a millionaire" and start using money as a point of leverage instead of treating it like a scarce resource that needs to be hoarded. “They say money can't buy happiness, and that's true, but money really does solve most problems to a degree. If you think about all the problems you have in your life, there is almost certainly a way to pay someone to solve it." – Mason WHAT YOU’LL LEARN ABOUT: Lifestyle Inflation Is A Good Thing – Lifestyle inflation isn't always bad. If you use your wealth to make your life more comfortable, or to invest in unique and memorable experiences, that's a great investment. Momentum In Business And Life – We need to accept that life and business are both roller coaster rides – they always involve ups and downs. When you're having a good month, it can be easy to coast, but that's when you need to keep pushing, because it's really hard to get momentum going from a full stop and there's always a down cycle coming right around the corner. Build Your Mental Resilience – Taking the occasional L is part of being a business owner. You can't let it keep you down, though. Use it as fuel to get creative and seek out opportunities to turn a short-term loss into an even bigger long-term win. Why Settling Is Selfish – A lot of people think it's selfish to try to get right, but the real selfish play is to stop when you have "enough." It's great to take care of your personal needs, but putting a ceiling on your income means you can't invest in the communities and causes who need your support the most. Build Your Team Of Experts – If you want to go fast, go alone. If you want to go far, go together. The sooner you realize it's better to spend the money to pay a subject matter expert instead of managing everything yourself, the sooner you'll unlock your business' true earning potential. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:04:22 – The Millionaire Money Mindset 00:05:20 – Mindset Hack #1 00:08:55 – Mindset Hack #2 00:12:38 – Mindset Hack #3 00:19:04 – Mindset Hack #4 00:21:30 – Mindset Hack #5 00:27:19 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

1
The Agency Owner's Q4 Survival Guide 23:15

cách đây 24 weeks trước23:15

23:15

Send us a text Watch This Episode On YouTube In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner. It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard. Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter. Tune in if you want to learn how to set your service business up for success in Q4 and beyond, or if you want to hear the latest update about Chase's LinkedIn course collab with a mega-influencer. And, while you're here, drop your #1 business goal for Q4 in the comments. Let's finish the year strong, together! “If you can really be there and be omnipresent for all your clients and really over-deliver in Q4, that sets up a beautiful Q1, Q2, where you've just earned a lot of trust and can start to cash in on that.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: Simple Scales, Fancy Fails – Why you should dramatically simplify your marketing messages to better align with your audience and improve your conversion metrics. Survival Strategies For Agency Owners In Q4 – Fourth quarter is a beast, especially in the professional services industry. Learn what you should be doing now to preserve your sanity and lay a strong foundation for next year. When & How To Test Out Performance Pricing – It might be too late to sell a client on pay-for-performance this year, but you can start sowing the seeds now so that next year you take home more of the profit during busy season. Chase's New LinkedIn Course Launch – Chase partnered with a mega-influencer to produce a best-in-class course on LinkedIn marketing. It just launched, so he's finally sharing who his partner is and where you can find more information. Leveraging LinkedIn for Agency Growth – Hear personal experiences from Chase and Mason, outlining how they and their students have used LinkedIn as a tool to acquire clients for their agencies and solo practices. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:17 – Why you should "dumb down" your marketing 00:05:07 – Examples of success brands built with a K.I.S.S. approach 00:07:59 – Why Q4 is so challenging for agency owners 00:12:21 – Strategies for having a smooth fourth quarter 00:14:23 – Why you might want to explore performance bonuses next year 00:17:03 – Details about Chase's LinkedIn course launch with ??? 00:23:18 – Final thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

1
How To Host An Amazing In-Person Event 25:08

cách đây 26 weeks trước25:08

25:08

Send us a text Watch This Episode On YouTube This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like. It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable , where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle. Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year. And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments! “I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: Mason’s New Italian Interior Designer – Mase missed the deadline on getting his new studio set up, but he’s bringing in the big guns to help out! Hear how he found her, and why he’s paying five figures to get the perfect vibe. Chase’s Experience At Commerce Roundtable – Jimmy and his team really nailed this event, so Chase shares what made it such a great experience, from the speaker lineup to the venue and extracurriculars. A Sneak Peek At Chase’s New Media Company – Chase is getting back into the ecommerce and email marketing game by partnering up with a heavy hitter to launch a new media brand. Hear where they’re at today and how they plan to make a splash over the next few weeks. How Mason Plans To Crush His Own Live Event – The boys translate Chase’s experience into a tactical playbook Mason will use to host his own in-person event for members of his Inner Circle. Steal the best practices he plans to use to make that an amazing experience for his most accomplished students. Q4 Goals and Ambitions – It’s hard to believe, but Q4 is here! The boys talk about their lofty goals for the rest of the year and lay out exactly what needs to happen for them to get there. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:57 – Commerce Roundtable Recap 00:05:39 – Chase’s New Project (Media Brand) 00:09:08 – Planning For The First Live CopyMBA Event 00:11:07 – How To Host An Amazing In-Person Meetup 00:20:07 – Chase And Mason’s Goals For Q4 00:25:15 – Closing Thoughts & Send-off LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Bat…

1
Networking Secrets, Nightmare Clients, and the Power of Consistency 29:52

cách đây 29 weeks trước29:52

29:52

Send us a text Watch this episode on YouTube In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand. It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration. Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line. Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments! “If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: Networking With Influencers And Celebrities – The boys talk about how to connect with influential people in a niche without feeling like a creep. They emphasize treating high profile people like a friend, not an idol, and emphasize leading with valuable support that has no strings attached. How To Stand Out In Someone’s Inbox – Chase shares a cold email that broke through the noise and got his attention. The guys share their thoughts on how to make a genuine connection with an influential person who doesn’t even know you exist yet. Filtering Out An Dealing With Problem Clients – Chase and Mason talk about what filters they have in place to weed out poor-fit clients, and how they handle the situation whenever a seemingly good client turns into a nightmare account. You can’t prevent 100% of bad-fit experiences, but their advice can help you minimize your exposure to high stress, low value engagements. The Importance of Consistency For Audience Growth – Finally, the boys emphasize patience and consistency when it comes to building your audience. They emphasize that it often takes weeks or months of effort and experimentation to find the perfect approach that eventually leads to rapid growth. Don’t give up digging right before you get to the gold! KEY MOMENTS IN THIS EPISODE: 00:03:53 – How to connect with influential people 00:15:20 – The anatomy of a high quality client 00:21:09 – How to deal with nightmare clients 00:23:37 – Why persistence is key to audience growth 00:27:05 – Closing thoughts and resources LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers…

1
Funnel Hacking, Solving The Value Equation, And Roasting Mason’s LinkedIn 27:01

cách đây 31 weeks trước27:01

27:01

Send us a text Watch This Episode On YouTube In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success. They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers. Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community. Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster. "Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough." – Chase Dimond WHAT YOU’LL LEARN ABOUT: Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel. Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand. How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content. Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers. Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.” KEY MOMENTS IN THIS EPISODE: 00:01:44 – Funnel Hacking A $100M Business 00:06:56 – Breaking Down The Value Equation 00:10:04 – How To Become A “Mass Market” Brand 00:12:40 – Analyzing The Personal Brand Of An IG Influencer 00:21:35 – Roasting Mason’s LinkedIn Profile 00:25:45 – Anyone Who Writes Should Invest In Distribution 00:27:56 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

1
Getting Ghosted By Clients, Building Killer Products, and Mason’s Secret Project 31:20

cách đây 33 weeks trước31:20

31:20

Send us a text Watch this on YouTube: https://youtu.be/zivim8b7Hqs In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks. They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner. They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again. Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club. "I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal." – Chase Dimond WHAT YOU’LL LEARN ABOUT: Business Recovery Stories – Hear about a few of the guys’ past failures and what lessons they continue to carry with them to avoid going through the same miserable experiences. Getting Ghosted By Clients – Learn what steps to take to prevent getting ghosted by clients who accept your work, but intentionally (or unintentionally) avoid paying what you’re owed. How To Build A Killer Product – Gain a better understanding of how customer feedback can help you shape your product into something that’s even more valuable than what you’d be able to come up with in isolation. Community Building For Services – It may seem counterintuitive, but layering a community component on top of a service business can significantly improve client retention and provide better client outcomes with minimal additional effort. Sustaining The “Beginner’s Mindset” – Learn about the value of putting yourself in uncomfortable situations, where you’re trying to learn a new skill from scratch, and how that can provide inspiration for other lines of work where you’re much more experienced. KEY MOMENTS IN THIS EPISODE: 00:01:50 – Business Recovery/Bounceback/Survival Stories 00:09:00 – Getting Ghosted By Clients Who Won't Pay 00:12:30 – What You Give Out, You Get Back 10x Over 00:17:05 – How To Be A Better Course Seller/Online Coach 00:20:11 – Importance of Listening To Customers & Serving Their Needs 00:24:35 – Mason's Going Deep On Research For A New Project 00:29:11 – How Many Hours A Week Of Free Time? 00:31:36 – Dimond Download Book Club? 00:34:00 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

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Traits of 1% Founders, Our Best “Money Well Spent,” and Buying Clout 35:36

cách đây 35 weeks trước35:36

35:36

Send us a text In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders. They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect. The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously and is now on track to have his first $1M month. Tune in to get a sneak peek at Mason’s new penthouse pad (it’s absolutely baller) and drop a comment with your own best “money well spent” story. "I think number one is just like the entrepreneur is hungry and they're hungry not for a base hit, or even a double – they're hungry for a home run or a grand slam. And they’re going to keep swinging until they get it." – Chase Dimond WHAT YOU’LL LEARN ABOUT: Factors for Big Business Success – Learn what separates big businesses from HUGE businesses, and what common traits, tendencies, or behaviors make these ambitious founders uniquely capable of building such behemoths. Best “Money Well Spent” Scenarios – Hear examples from the boys about things they’ve paid for that have returned 10x more than they spent. These aren’t your common investment examples, but lesser-known products, services, and experiences that are worth every penny – and then some! Buying Clout – If you have more money than you know what to do with, you’re probably going to default to acquiring material possessions. That’s all well and good, but the boys are here to tell you why investing in relationships, not objects, is a better use of that money. Paid Ads Success – Learn how Mason started experimenting with paid acquisition and is already seeing a significant ROI, which has him on track to have his first seven figure month by the end of the year. Audience Monetization Mastery – Many creators have huge audiences, but it doesn’t translate into significant revenue for their business. Hear the fellas discuss why they think Mason is so much better at monetizing that attention, and take notes on which aspects you can apply to your own content. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:42 – Why are big businesses big? 00:08:05 – What are the traits of a top 1% founder? 00:13:20 – Examples of the best "money well spent" 00:21:08 – Benefits of patronizing the same spot and "buying clout" 00:26:11 – Mason Business Update 00:35:09 – Closing Thoughts & Resources LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

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Goal Math, Hanging Out IRL, and Putting Things Off For No Good Reason 28:58

cách đây 36 weeks trước28:58

28:58

Send us a text In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up. Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a concept called “goal math” that makes even your most ambitious revenue targets feel attainable. They wrap up the conversation by sharing a few high value projects they’ve each been putting off, and discuss how silly it is to delay doing something that will obviously have a positive impact on the business. Tune in to find out if Chase and Mason are going to start “The Dimond Dinner Series” after getting so much value from hanging out with folks IRL. "I don't think you can tell when someone's decent to good. But when the production quality is high AND the content is valuable, that’s when it’s actually perceived to be high value. That's the trifecta." – Mason WHAT YOU’LL LEARN ABOUT: The Power of "Goal Math" – Mason shares how a mastermind event taught him this method of setting revenue goals and calculating the number of leads/clients needed to achieve them. This is a great way to make your most ambitious goals feel reasonable and attainable. The Power of In-Person Connections – Both Chase and Mason share their experiences using in-person trips, masterminds, and meet-ups to build relationships. They highlight the unmatched benefit of face-to-face interactions over online alternatives. Putting Off The “Important, But Not Urgent” – The fellas admit to putting off important tasks, even when they know they could have a significant impact on their business. They also discuss strategies for avoiding this tendency in the future. Leveling Up Communication Skills – Chase emphasizes the importance of being an elite communicator and shares his goal of working with an experienced coach or mentor to become a Top 1% public speaker. How Production Quality Influences Customer Perception – Mason and Chase both share their personal experiences with scenarios where production quality made a significant impact on first impressions and conversions, especially for something like a professional service or high ticket course. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:03:20 – How “Goal Math” Can Help You Hit Your Targets 00:08:04 – The Power Of In-Person Trips, Masterminds, and Meet-ups 00:19:05 – Things We’ve Been Putting Off For No Good Reason 00:26:29 – The Impact Of Production Value On Perceived Value 00:30:21 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.…

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Insights From Working With A B2B Superstar 32:53

cách đây 37 weeks trước32:53

32:53

Send us a text In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers. They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display. The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing. Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like. “I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.” – Mason WHAT YOU’LL LEARN ABOUT: How To Handle Getting Called A Fraud – Having a big audience isn’t all sunshine and rainbows. Sometimes you attract haters, and even though you want to defend yourself, it doesn’t always make sense to clap back. What Separates Experts From Amateurs – The top 1% of creators are bring their best effort to the table, every time. Learn why you need to treat your business like a professional if you want to keep up in an increasingly competitive world. Why Most Creators Are Smarter Than You Think – Sometimes influencers have to “dumb it down” to appeal to the masses. Some of the most popular creators out there are even more savvy and intelligent than you might expect. Fun New Marketing Tools and Resources – Learn about two new resources that Chase and Mason stumbled upon since they last recorded, and hear how they’re immediately applying them to their businesses. The Latest On Chase’s LinkedIn Growth Service – Business is booming, and Chase is starting to expand the feature set to keep growing and further improve client retention. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:31 – Responding to Online Criticism 00:03:19 – Shooting Course Content With A B2B Superstar 00:06:43 – Lessons Learn From Working With True Pros 00:13:43 – What B2B Influencers Are Really Like Behind The Scenes 00:15:24 – Promising New Marketing Resources 00:23:23 – LinkedIn Growth Business Update 00:28:13 – Should Mason Become A LinkedInfluencer? 00:31:03 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason…

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How We Built Our Audience To 1M+ Followers 42:52

cách đây 40 weeks trước42:52

42:52

Send us a text In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter. They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space. Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services. "The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money." – Mason WHAT YOU’LL LEARN ABOUT: Content Formats on LinkedIn and Twitter – Learn which formats are performing better on LinkedIn compared to Twitter and why it's so important to customize your content to the platform you're posting on. Balancing Personal and Professional Content – Understand the impact of sharing personal stories and lifestyle content alongside professional content, to humanize yourself while establishing your professional authority. Selling Without Selling – Take notes on strategies for promoting products or services without appearing too salesy, so that you can drive leads for your business without compromising your reputation. Engagement Bait Posts – Strategically deploy “engagement bait” content to boost interactions with your posts and amplify your reach across a variety of platforms. Frequency of Content Posting – Factor in the recommended volume of posts to publish per week, and dial in the perfect ratio of value-driven posts (about 80%) to promotional posts (about 20%). Commenting for Distribution – Avoid missing one of the most effective growth strategies – engaging with posts from other people. Commenting on content from others can actually boost your own reach. Building Authority through Content – Establish your expertise and credibility by posting authoritative content like proprietary processes, client case studies, success stories, and lessons learned. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:46 – Introduction to Social Media Growth 00:02:35 – Content Strategies for LinkedIn and Twitter 00:03:27 – Understanding Platform Dynamics 00:05:14 – Creating Effective Content Formats 00:12:11– Repurposing and Recycling Content 00:15:12 – Types of Content to Create 00:27:45 – Live Audience Excitement 00:28:08 – Promotional Posts Strategy 00:30:33 – Selling Without Selling 00:33:53 – Engagement Bait Tactics 00:37:30 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com . Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason…

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Is College Worth It?, Downsides Of Personal Branding, and Podcast Growth Strategies 31:14

cách đây 41 weeks trước31:14

31:14

Send us a text The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on. They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast. This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business. When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13! WHAT YOU’LL LEARN ABOUT: Chase’s Crazy Wedding Weekend – Recap Chase’s recent trip to a cousin’s wedding, where rumor has it the cumulative cost of the venue, activities, meals, and entertainment was over $1 million. Jeremy Haynes' Tornado Ad Strategy – Take a hyper-tactical look at an ad strategy used by Jeremy Haynes, which leverages existing content to produce a retargeting funnel that keeps your sales pipeline overflowing. Downside Of Building A Personal Brand – Explore the downsides of building a business that’s reliant on a personal brand, including: privacy concerns, challenges selling the business, and the pressure to maintain a consistent public image. The Value Of A College Education – Hear perspectives about college experiences, including both the benefits (Ex: social networking) and potential drawbacks (Ex: costs, lack of practical application) to get a fairly balanced view of what the current value of a college education truly is. Podcast Growth Strategies – Brainstorm strategies and tactics that can be used to expand the reach of a podcast and form stronger relationships with members of your audience. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:59 – Chase’s Epic Wedding Weekend 00:05:10 – The Jeremy Haynes Tornado Ad Strategy 00:11:25 – Challenges and Downsides Of Personal Brands 00:17:56 – Benefits & Drawbacks Of Going To College 00:20:27 – Growing The Podcast Through Guests and Giveaways 00:31:36 – Livestreaming As A Podcast Growth Tactic 00:32:08 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason…

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Mastering the Art of Successful Course Launches 33:10

cách đây 42 weeks trước33:10

33:10

Send us a text In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better. Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional. This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared! WHAT YOU’LL LEARN ABOUT: How To Successfully Build & Launch A Course – Review the end-to-end process of launching a course, from brainstorming the course structure to creating content and utilizing different marketing strategies to crush your revenue goals. The Perfect Tech Stack For Any Course Launch – Get a checklist of the tools and tech that are necessary to launch and support the course effectively, from website hosting to email marketing, payment processing, and CRM for buyers. Demand Generation Strategies That Work – Learn how to build hype around your launch without coming off as a sleazy snake oil salesman. Copy successful tactics like building a waitlist, utilizing social media, and offering pre-sale discounts. Webinar Launch Strategy – Consider the often overlooked strategy of promoting a new course offering through webinars, which quickly build trust and authority and create genuine urgency that can quickly turn leads into customers. Course Pricing Strategy – Learn about how to set the price(s) for your course, and what aspects might help you decide whether what you’re building is better suited as a low ticket offer, a high ticket option, or something in between. Course Launch Expectations – Gain valuable perspective on how to set healthy, realistic expectations for your launch results, which should be based on your unique situation, not the highlight reel you commonly see on social media. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:29 – Chase’s Latest Course Launch Experience 00:05:52 – Personal Experience With Demand Generation For Courses 00:09:07 – Pricing Strategies & Finding The Right Fit 00:11:18 – The Perfect Course Launch Tech Stack 00:18:28 – Effective Multi-Channel Marketing For Courses 00:24:29 – Webinar Strategy for Course Launch 00:29:18 – Educational Email Sequences For Courses 00:33:24 – Can A Course Business Make $1M+ ? LIKE, FOLLOW, AND SUBSCRIBE Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason…

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