[Strategic DeepDive] Erin Renzas on finding the metric your business cares about and move it, what makes a great CMO and how to avoid peanut-buttering in marketing spent

The Enthusiast: Founders and VCs beyond the Valley

On this episode Pat sits down with Erin Renzas, the former CMO of Checkout who today runs her own advisory firm EBB strategic to unpack how to unleash marketing performance at the growth stage, the right way to experiment on marketing spent and how to make sure that you nurture the upper funnelWhat you will learnSales is about generating revenue today vs. Marketing is about generating revenue tomorrow - How to strike that balance? What to watch out for when hiring for a CMOHow to communi...

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1. [Strategic DeepDive] Erin Renzas on finding the metric your business cares about and move it, what makes a great CMO and how to avoid peanut-buttering in marketing spent (00:00:00)

2. Building your growth engine (00:01:20)

3. Lessons learned from Checkout.com (00:05:47)

4. Timing building out the marketing function (00:09:03)

5. Avoiding the pitfalls of peanut buttering on marketing spent (00:11:46)

6. Timing marketing spent and managing expectations (00:21:28)

7. Find the metric your business cares about and move it (00:26:21)

8. Balancing short-term thinking (00:32:45)

9. Cost efficiencies around AI adoption? (00:40:58)

10. Fast Speed Round (00:42:35)