Fitness Business School - 591 - Baseball Lifestyle 101 with Bill Rom

The Fitness Business School with Pat Rigsby

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https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational. 00:00 Introduction and Welcome 01:01 Bill's Journey from Football to Business 03:03 The Birth of Baseball Lifestyle 04:57 First Major Milestones 08:09 Explosive Growth and COVID Impact 13:17 Marketing Strategies and Product Expansion 28:42 Consulting and Business Advice 33:56 Taking Over the Business 34:30 Raising Prices and Changing Strategies 36:52 Effective Marketing Techniques 37:16 Building and Utilizing an Email List 44:43 The Power of Facebook Ads 49:10 The Role of Follow-Up in ROI 54:13 Leveraging AI for Business Growth 55:59 Evolving Roles and Business Growth 01:00:07 Future Plans and Expansion 01:02:34 Closing Thoughts and Contact Information