Is Bill C-293 Canada's Vegan Act, More Supply Chain Turmoil, Body Cams and special guest Andrew Andriano, Founder and CEO of Flourish

The Food Professor

In this episode of the Food Professor Podcast, our special guest is Andrew Andriano, the founder and CEO of Flourish, who has reimagined breakfast despite, or as a result of, a challenging start to his career. Michael is tuning in from the RevTech Accelerator summit in Dallas and brings the perspective of what people are talking about here in the U.S. in the food industry, avian flu and the rising cost of eggs, with some states seeing egg prices surge over 100%. The episode also touches on food supply issues due to labour disruptions, including potential banana shortages and strikes at critical ports in the U.S. and Canada. We also explore the real-world repercussions of Bill C-293, passed through parliament now in front of the Senate, which Sylvain wonders if it is better known as Canada's 'Vegan Act.' We also discuss disruptions' effects on food retailers, food banks, and restaurants, and Sylvain's op-ed "Feasts and Famine."

https://torontosun.com/opinion/columnists/charlebois-is-bill-c-293-canadas-vegan-act

About Andrew

In 2018, Andrew Andriano was just 23 years old. He’d dropped out of university and had declined to enter his father’s business. With a future that would put most young adults into a tailspin, Andrew’s resilience and entrepreneurship began to shine through.

His journey began with precarious housing and lots of toaster waffles smothered in sugary spreads. With late nights and early mornings, he soon realized that his sugar laden start to the day wasn’t setting him up for success.

Tired of feeling sluggish and constantly hungry, Andriano reached out to his brother, Peter, a chef who had the capabilities to create a breakfast option that wasn’t frozen or from a box.

After many trials and errors, they came up with the perfect pancake recipe: high in protein, high in fibre and high in flavour, but minus the sugar.

Since then, Flourish has gone on to serve more than two million pancakes to North Americans. With a mission to fuel progress with high-protein, low-sugar foods that taste flippin’ delicious, Andrew and his team make breakfasts that deliver a daily dose of enjoyment and pack a serious nutritional punch.

Backed by Arlene Dickinson, of Dragon’s Den, Flourish is on track to be a $18 million dollar business within the next twelve months, and was named the fastest growing CPG company in Canada, by the Globe and Mail in 2022 and 2023.

Not only has the Flourish team built a business which is outpacing category growth and is Canada’s leading better-for-you pancake mix, it has also built a social media following with over 51,000 followers.

Flourish, a team of only 9, is now focused on aggressively acquiring new users and creating new eating occasions across the United States and Canada. Flourish is determined to transform breakfast categories with low-sugar, high protein solutions.

Flourish has been able to attract top talent from organizations such as Coca-Cola, Deloitte and Kraft Heinz. He has created a close-knit culture of colleagues who also consider themselves friends, and each are as committed to the success and mission of the business as Andrew.

2024 has already been an important year for the Flourish family, with a rebrand, a recipe enhancement, flavour extensions and the launch of the new Mug Cakes.

The Food Professor #podcast is presented by Caddle.

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.