Meaningful Impact With Christina Lampert | Director Of Growth & Innovation At HowGood

The Green MBA Podcast

Where should your business focus its efforts to have the biggest environmental and social impact? As Christina points out in this interview, often the answer is not always obvious. Tune in as we discuss how to find areas to focus on to drive meaningful impact.
Christina Lampert is the Director of Growth & Innovation at HowGood, the world's largest product and ingredient sustainability database. In her spare time, she manages her social channel, The Sustennial Network, which celebrates the sustainable millennial lifestyle and business strategies on a variety of platforms.

Show Notes

Here are a few things we discuss in this great chat:

• Business environmental impacts are not always obvious, so it’s important to do the work to understand where your largest sources of emissions are coming from, so you can have the biggest impact.
• For the food industry, most sources of environmental impacts come from the ingredients, not from packaging, despite the focus on plastics globally.
• The first educator advantage is how to use it to drive real change, both from an environmental impact point of view and to drive loyalty and trust from the consumer.
• Small changes in ingredients can have a bigger impact than you think
• Where you source ingredients throughout your supply chain matters, is it better to get product A from Spain or Brazil? Christina talks about using HowGood's database helps to easily uncover the answer to these questions.
• Farm-to-gate stage and considerations around Regenerative Agriculture.
• How retailers are using these insights on the HowGood platform and using them to drive consumer behaviour toward more sustainable products.

Relevant Links

• HowGood
• Sustennial Network @thesustennial on Instagram / sustennialnetwork.com

Christina’s Top 3 Green MBA Topics

1. Enhance business sustainability storytelling around meaningful impact initiatives to increase loyalty and drive sales from your customers.
2. How to calculate a carbon footprint via lifecycle assessment
3. Learning how to conduct a greenhouse inventory for your business

Keen to make an impact in this space with your business? Connect with Christina via Linkedin

Join our community

1. Linkedin
2. Instagram

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