How To Build Your Following [Best Of]

The Group Fitness Experience - Bootcamp Ideas, Marketing Tips & More For Instructors and Personal Trainers

Here's how to be an influencer in your community without being an 'influencer'.

In today's episode I've brought back one of the most popular episodes from the Dale & Kyle Show where we break down the difference between a following, an audience and a community. We share why you need to know the difference and how you can serve all 3 to help you grow your business.

We also talk about some social media best practices to help you stay sane when it comes to creating content.

Enjoy!

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• (00:00) - Introduction to the Group Fitness Experience
• (00:57) - The Concept of a Light Work Week
• (01:44) - Podcast Episode Introduction: Building Your Following
• (02:53) - The Importance of Setting Boundaries
• (06:00) - Building a Following vs. Building a Community
• (15:31) - Consistency is Key
• (17:42) - Finding Your Medium and Authenticity
• (21:35) - Building a Community vs. Gaining Followers
• (22:51) - The Importance of Community Engagement
• (25:01) - Leveraging Social Media Platforms
• (26:53) - Diversifying Your Online Presence
• (30:19) - Consistency and Planning in Social Media
• (33:47) - Creating Effective Social Media Posts with Canva
• (36:56) - Automating Social Media with Social Bee
• (38:50) - Conclusion and Final Thoughts

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Non-Sponsor

I don't run ads on my podcasts, websites and newsletters. Instead I focus on creating helpful products and services to help you on your journey as a fitness trainer. If you love the podcast, you can support it by buying something from Bootcamp Ideas.

This week I'm recommending the brand-new BCI All-Access Pass which gives you access to all of my courses and tools (including BootCraft) for one low price. Check it out.

Links to things mentioned:

• If you're enjoying the podcast, please leave a review so others can find it.
• If you’re not familiar with my website, it’s called Bootcamp Ideas. You can find more ideas for your business and group fitness classes there.
• This May I’m running a free challenge to help you find clients called The 5×5 Challenge. Join in anytime.
• Dale and I mention a few resources like Canva and Social Bee.