Launching a Smart Fitness Brand and Scaling with Major Retailers | yu-mn

The Harvest Growth Podcast

In this episode of the Harvest Growth Podcast, Jon LaClare interviews Harriet Obinyan, the founder of yu-mn, a line of smart fitness products designed to make exercise accessible to everyone. Harriet is a savvy entrepreneur who recognized a need in her own life and created a solution.

Harriet shares her journey from being a flight attendant who struggled to maintain a fitness routine while traveling, to launching her own business and quickly growing her sales. She discusses how she used platforms like Amazon and RangeMe to get her products in front of major retailers like QVC, Best Buy, and Walmart and offers advice for small businesses looking to grow their presence in the market.

Throughout the interview, Harriet emphasizes the importance of believing in your product, making the most of free or inexpensive opportunities as an entrepreneur, and staying focused on your goals. She encourages aspiring entrepreneurs to start where they are and seek out partnerships like podcasts, mentorships, and accelerator programs to help share their story and grow their brand. You won’t want to miss this interview.

In today's episode of the Harvest Growth Podcast, we cover:

• Making the most of your resources as a low-budget entrepreneur.
• Tips for launching your new product in a competitive market.
• Tips for getting your product into large retailers and wholesalers.
• The importance of a compelling brand story for early-stage businesses.
• And so much more!

Get smart with your fitness routine and discover how to stay in shape using Yu-mn’s exciting and socially connected smart fitness tools.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!