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Nội dung được cung cấp bởi William T Dugas and Prof. Terry Dugas. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được William T Dugas and Prof. Terry Dugas hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/insights-unlocked">Insights Unlocked</a></span>


What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.
Module 2, Part 3 - The Functions and Effects of Culture
Manage episode 196329699 series 1953566
Nội dung được cung cấp bởi William T Dugas and Prof. Terry Dugas. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được William T Dugas and Prof. Terry Dugas hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Understand how culture liberates and limits the individual.
Understand how culture defines, divides, and unites us.
And understand the difference between the dominant culture and sub-cultures.
…
continue reading
Understand how culture defines, divides, and unites us.
And understand the difference between the dominant culture and sub-cultures.
28 tập
Manage episode 196329699 series 1953566
Nội dung được cung cấp bởi William T Dugas and Prof. Terry Dugas. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được William T Dugas and Prof. Terry Dugas hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Understand how culture liberates and limits the individual.
Understand how culture defines, divides, and unites us.
And understand the difference between the dominant culture and sub-cultures.
…
continue reading
Understand how culture defines, divides, and unites us.
And understand the difference between the dominant culture and sub-cultures.
28 tập
Tất cả các tập
×The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.
T
The Influence of Media on Culture

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.
T
The Influence of Media on Culture

The three main types of factual appeal are features, demonstration, and price.
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The Influence of Media on Culture

There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.
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The Influence of Media on Culture

The three categories of advertising - the hard sell, the soft sell, and positioning or branding.
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The Influence of Media on Culture

The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning.
There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing.
There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.
Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income.
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The Influence of Media on Culture

People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals.
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The Influence of Media on Culture

Mass mediation of leisure and the commercialization of culture.
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The Influence of Media on Culture

Media as an influence on what we believe - the group behavior model.
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The Influence of Media on Culture

Media as an influence on what we believe - the media role model.
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The Influence of Media on Culture

Mass media as myth maker - media and socialization, mass mediation of leisure, commercialization of culture.
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The Influence of Media on Culture

The four uses of mass media - cognition, diversion, social utility, withdrawal.
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