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Nội dung được cung cấp bởi William T Dugas and Prof. Terry Dugas. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được William T Dugas and Prof. Terry Dugas hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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All About Change


1 Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49
22:49
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Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
Module 5, Part 3 - How Consumer Make Choices - External Factors
Manage episode 196329682 series 1953566
Nội dung được cung cấp bởi William T Dugas and Prof. Terry Dugas. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được William T Dugas and Prof. Terry Dugas hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.
…
continue reading
28 tập
Manage episode 196329682 series 1953566
Nội dung được cung cấp bởi William T Dugas and Prof. Terry Dugas. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được William T Dugas and Prof. Terry Dugas hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.
…
continue reading
28 tập
Tất cả các tập
×The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.
The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.
The three main types of factual appeal are features, demonstration, and price.
There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.
The three categories of advertising - the hard sell, the soft sell, and positioning or branding.
The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning.
There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing.
There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.
Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income.
People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals.
Mass mediation of leisure and the commercialization of culture.
Media as an influence on what we believe - the group behavior model.
Media as an influence on what we believe - the media role model.
Mass media as myth maker - media and socialization, mass mediation of leisure, commercialization of culture.
The four uses of mass media - cognition, diversion, social utility, withdrawal.
T
The Influence of Media on Culture

How current trends have changed the media industry and changed how it affects culture - convergence.
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The Influence of Media on Culture

How current trends have changed the media industry and changed how it affects culture - symbiosis.
The three major trends in mass communication: concentration of ownership, audience fragmentation, and globalization.
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The Influence of Media on Culture

The 5 main roles of mass communication in society, continued.
The five main roles of mass communication in society - Surveillance, Interpretation, Linkage, Establishing Values, and Entertainment.
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The Influence of Media on Culture

The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition.
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The Influence of Media on Culture

The eight communication elements in mass communications.
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The Influence of Media on Culture

The eight elements of communications in face to face and machine assisted communications.
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The Influence of Media on Culture

Identify, define, and describe the function of each element in the communication process - a sender, a process of encoding, a message, a channel, a process of decoding, a receiver, feedback, and noise.
Understand how culture liberates and limits the individual. Understand how culture defines, divides, and unites us. And understand the difference between the dominant culture and sub-cultures.
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The Influence of Media on Culture

Understand the role of mass communication in forming a "Common Culture".
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The Influence of Media on Culture

Exactly what is culture? It's learned behavior. By individuals. Of a given group or groups.
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The Influence of Media on Culture

Technical orientation for IDS 3301, Issues in Culture and Society
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