258 | The Value of Demented Theater

The Obvious Choice

The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first.

• Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want
• The disconnect between the big ideas you want to talk about and your client's "water pipeline" problem
• To get people to care, you'll need a little demented theater

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Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

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Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

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