#154: Sandy Almendarez - SupplySide West Rebrands to SupplySide Global (Informa Markets)

The PricePlow Podcast

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show.

We reached out to the Informa Markets team to talk about the recent rebranding announcement, which brought the following changes:

• SupplySide West is now SupplySide Global
• SupplySide East is now SupplySide Connect New Jersey
• Natural Products Insider is now SupplySide Supplement Journal

SupplySide West is one of the biggest events for the industry each year, and the group discussion covers Informa’s reinvention and rebranding. 2024’s event was a massive success, and Sandy gives us the full scoop on what made this year even better than every year before.

A key focus of the discussion centers around the educational content and industry trends covered at SupplySide. Sandy highlights topics like mushrooms, magnesium, and the blurring of lines between supplements, foods, and beverages as being prominent areas of interest. She emphasizes Informa’s commitment to identifying emerging industry trends and helping brands navigate the evolving landscape.

Mike and Ben praise the value of the educational sessions and the insights shared by industry veterans at the event — this is definitely our favorite tradeshow of the year.

We also get to hear why SupplySide West 2024 was held on Halloween, which caused a lot of people with families to leave the show early.

https://blog.priceplow.com/podcast/supplyside-global-informa-markets-sandy-almendarez-154

Video: Sandy Almendarez Explains SupplySide’s Rebrand… and Halloween

https://www.youtube.com/watch?v=WYVTe1KNVws

• (0:00) – Introductions
• (01:30) – SupplySide Rebrand
• (02:30) – Details of the Rebrand and Future Plans
• (8:15) – Focus on Supplements and Food and Beverage
• (10:45) – Education and Trends at SupplySide
• (16:45) – Halloween, Feedback, and Future Improvements
• (20:00) – Logistics and Community at SupplySide
• (26:15) – Relationship with Mandalay Bay and Future Plans

Thanks for joining us on the podcast, Sandy!

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