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Why CircleCI made its free plan even more generous | Sammy Shreibati, VP of Product, Growth at CircleCI
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Manage episode 335520351 series 3068347
How do you design the perfect SaaS free plan?
CircleCI re-designed it's free plan recently, giving users up to 3x more credits and unlocking features that were previously only for paid users.
While a ceiling on a free plan is better for conversion, sometimes optimizing for that one metric is too short-term.
CircleCI made the decision to enhance their free plan after speaking to users.
They realized that a better experience for these users would:
- increase engagement
- allow users to get a deeper experience of the product
- help with users who are choosing between competing solutions
We spoke to Sammy Shreibati, CircleCI's VP of Product, Growth about this decision. We discussed how to think about structuring your free plan based on your objectives and the nature of your product.
Connect with Sammy on Linkedin for more information.
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.
49 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on February 26, 2024 11:34 (). Last successful fetch was on September 13, 2023 14:41 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 335520351 series 3068347
How do you design the perfect SaaS free plan?
CircleCI re-designed it's free plan recently, giving users up to 3x more credits and unlocking features that were previously only for paid users.
While a ceiling on a free plan is better for conversion, sometimes optimizing for that one metric is too short-term.
CircleCI made the decision to enhance their free plan after speaking to users.
They realized that a better experience for these users would:
- increase engagement
- allow users to get a deeper experience of the product
- help with users who are choosing between competing solutions
We spoke to Sammy Shreibati, CircleCI's VP of Product, Growth about this decision. We discussed how to think about structuring your free plan based on your objectives and the nature of your product.
Connect with Sammy on Linkedin for more information.
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin. If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.
49 tập
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