How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist

The Six Figure Personal Stylist Podcast

Have you ever had the thought, “If I could just go viral and expose my business to a bigger audience, I’d have it made?” So many entrepreneurs do and can’t imagine being unsatisfied with their business in that scenario.

Marie Zydek has 10+ years of experience and a long list of clients. She’s also a marketing superstar who has gone viral (more than once) and seen an influx of interest and even more clients. But despite doing well financially, something felt...off, and she came to me feeling burned out.

In this episode of The Six Figure Personal Stylist podcast, you’ll learn why going viral as a personal stylist may not be the gift you think it is. Marie will also share the changes we made to her business (and why) so that you can apply her wisdom to feel the way you want to feel in your business.

3:05 - How Marie got her first private styling client and why she reached out to me

8:00 - Why Marie’s experience of going viral on TikTok was so stressful

11:25 - What Marie had to let go of to supercharge her revenue

14:50 - How Marie developed her marketing superpower

20:36 - The thinking process involved in helping Marie create a niche that works for her

23:02 - The most nerve-wracking part for Marie in adjusting her business and how she worked through it

26:29 - Changes on the technical side and newer sales processes that Marie had to learn

29:57 - What Marie finds most exciting about her personal styling business after all the changes

Mentioned In How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist
Marie Zydek Styling | TikTok | Facebook | Instagram | Pinterest | X/Twitter

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

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1. How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist (00:00:00)

2. How Marie got her first private styling client and why she reached out to me (00:04:17)

3. Why Marie’s experience of going viral on TikTok was so stressful (00:09:12)

4. What Marie had to let go of to supercharge her revenue (00:12:37)

5. How Marie developed her marketing superpower (00:16:02)

6. The thinking process involved in helping Marie create a niche that works for her (00:21:48)

7. The most nerve-wracking part for Marie in adjusting her business and how she worked through it (00:24:14)

8. Changes on the technical side and newer sales processes that Marie had to learn (00:27:41)

9. What Marie finds most exciting about her personal styling business after all the changes (00:31:09)