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Ep 56 - Flipping the Script on PR and Creator Partnerships with Jeff Barrett
Manage episode 432885472 series 3480317
Nội dung được cung cấp bởi Digital HQ. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Digital HQ hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Today's guest is Jeff Barrett, a modern PR professional who is thinking beyond the box of traditional PR and how it integrates into the content creator economy, media award shows, breaking through the attention economy, and how brand storytelling is happening on a grand scale. Jeff is a Shorty Award-winning content creator, Business Insider's #1 Ad Executive, and one of the Top 10 Most Sought After Chief Evangelists. He works with Adobe, FIS, Experian, and more on communications and creator strategy, and hosts the podcast *It's No Fluke* for the Shorty Awards, where he currently serves as Chief Evangelist.
In our conversation today, we are talking all about moving away from transactional to a relational approach with creators, how brands can leverage their profile to amplify a creator's audience, and how to build these long-term relationships with content creators for brands. I am sure you are going to learn a ton, as I did as well.
To connect with Jeff, click here.
Check out Jeff’s podcast, here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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