Driving operational excellence inside the guardrails of core values: J.J. Creegan, COO of OTF

The Society Pod

J.J. Creegan is a legend in the fitness industry. Not just because he's spent his whole career working with big box brands and now Orange Theory Fitness, but because he drives culture while driving revenue.

In this episode, we talk about opportunities for the fitness industry to meet members where they are and exceed expectations while remaining true to brand values. We explore the impact of COVID-19 on the fitness community, the importance of member engagement, and the synergy between big box gyms and boutique fitness studios. J.J. shares insights on industry trends, advocacy efforts, and the significance of creating welcoming experiences for new members.

We also chat about the intersections of personal identity, career choices, and the importance of continuous learning personally and professionally. We discuss the concept of unreasonable hospitality and how it can be integrated into company culture, emphasizing the need for autonomy and trust within teams.

J.J. shares his experiences navigating setbacks and the patience required for progress, while also highlighting the power of collaboration and the importance of being the reason for success in business.

Takeaways:

- Navigating the fitness industry requires adaptability and innovation.

- Building a strong community is essential for member retention.

- Member engagement can lead to franchise ownership opportunities.

- Advocacy in the fitness industry is crucial for growth and protection.

- The boutique fitness model offers a more personalized experience.

- Collaboration among fitness operators can benefit the entire industry.

- Trends in wellness and recovery are shaping the future of fitness.

- Creating welcoming environments is key to attracting new members.

- The fitness industry must focus on engaging the 80% of the population that is inactive.

- The only workout that matters is the one you do.

- Helping others in their careers is fulfilling.

- Culture is a crucial part of strategy.

- Resilience is built through routines and habits.

- Patience is essential for progress in business.

- Collaboration leads to better outcomes.

- Values should guide team actions.

- Setbacks can lead to personal growth.

- Continuous learning is vital in any industry.

- Being proactive is key to success.

More from J.J.:

Orange Theory Free Class: https://www.orangetheory.com/en-us

Unreasonable Hospitality: https://a.co/d/co8HOvp

LinkedIn: https://www.linkedin.com/in/jjcreegan/

More from Jessica:

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

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